It's Not Everyone's Fantasy
Ever sat at another influencer's event and been like, "this isn't me."β¨β¨
Or maybe you've sat in a bunch of influencers' events and you've said that every time.β¨β¨
They aren't speaking to you, yet, you're still feeling called to put on your own.β¨β¨
It’s not everyone’s fantasy to put on an event in front of hundreds in a hotel ballroom.
β¨β¨I get it. That’s totally cool. And here’s what I say to that:
DO THE WORK of figuring out what the live experience of YOUR BRAND would look like.
And then you do you.β¨
Simple as that.β¨β¨
So what does that look like? The whole figuring out what the live experience of YOUR BRAND looks like?
β¨β¨I'm so glad you asked. πβ¨β¨
I like to call it R&D. Research and Development. Subscribe to other influencers' email lists. Follow influencers who are putting on events on socials. Go to influencers' events. Heck, go to non-influencer events. Lots of them.β¨β¨
Maybe the light bulb moment for YOUR BRAND's live event will come from going to a gallery opening or on a group hike led by your local nature conservancy, or maybe at your kiddo's friend's birthday party. Who knows.β¨β¨
All I ask is you put yourself out there, experiencing other "experiences" with an eye and ear and nose towards finding YOUR thing.β¨β¨
Sound like a plan?β¨β¨
Will you spend some time this next week casting a vision for what YOUR thing could look like?β¨β¨
Awesome. I knew you and I was both go-getters.β¨β¨
Make it an outstanding day.
