S.W.A.G.

I’m holding onto some event lanyards. Do you know the kind that holds your nametag?

I’ve gone to this one influencer’s event a bunch of times. In each event the lanyard has a different saying and is a different color. It’s kind of like a collector’s item.

Well not really, but I’ve made it into one, I guess.

These events I’ve gone to, mean something to me. One event got me over a fear. One event got me a skill I needed. One event gave me a network I didn’t have before (and didn’t even know I existed.)

It didn’t cost much, but the GIFT of that lanyard, gave me something to hold onto, a memento from each of those events.

Whether intended or not, they become something MEANINGFUL to me.

I want you to give that some thought.

What could you give your guests that would be useful and/or meaningful?

I have a love affair with gifting during events. Surprising people with thoughtful items in an event setting is one of my favorite things. Small gestures make people happy.

Guests feel special. Team members feel seen. Presenters feel appreciated. Gifting is a good thing!

I want to challenge you, if you haven’t already, to add gifting to your event playbook.

Ok?

Ok.

I’m glad we had this little chat today.

Make it an outstanding day.

Sarah :)

p.s. I dive in deep on live event gift-giving in The Essential SWAG Handbook™ that you’ll get when you enroll in Live Event Academy™.

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