Sarah Fejfar 0:00
And so that that perceived value is higher of what we're getting for our money. And so it seems like an easy yes. To buy the book and then get the ticket. How are entrepreneurs like us daring bravely to build a stage? Ditch the sweat pants? And step up to the mic? How do we create our own transformative events? So we can get our message out into the world in a bigger way. It's not only profitable, but it's actually something we can be proud of.
Sarah Fejfar 0:31
That's the question. And the answers are inside this podcast. My name is Sarah Fejfar. Welcome to greenroom Central.
Sarah Fejfar 0:39
Have you seen how many big name thought leaders are using events as a way to sell more copies of their books. It is all the rage right now. And you can do it too. And I'm going to share with you how. So this is going to be a fun conversation. I recently got an email from Rory Vaden, over at the brand builders group, and it made me want to do this episode for you. Because it talked all about how they are working with many of the big names right now to help them achieve bestseller status of their most recent book. And they're using book launches and events in tandem.
Sarah Fejfar 1:29
And I want to talk you through the process so that it feels like something that you might want to entertain at least doing yourself. So in Roy's email, he talked about recent clients, like Amy Porterfield like add my lead, like E T, the preacher who are all using events as a way to sell more copies to activate their audiences to buy their book. And so I thought, let's have a conversation about that. Because it's then also on my heart right now that Jay Shetty, is selling his new copy of his new book about love and doing a whole worldwide book tour.
Sarah Fejfar 2:17
So let's break it down. First, the process, it's simple, what's happening is, these authors are giving something away, that is of higher value, higher perceived value than the book. And the only way to get that, that thing that they have really talked up is to buy a copy of the book. So that thing is the event. And the event is something that creates a fear of missing out. So it's got big name speakers, it's looks like it's going to be so much fun. It's perhaps a once in a lifetime type of opportunity.
Sarah Fejfar 3:07
And so you've got these two things, working together, that higher perceived value item, which is the event that you can only get access to, if you buy something that is often extremely low dollar amount by comparison, which is the book, which usually is something in the ballpark of under $30. Right? When we think of buying a ticket to an event, we think that it's going to cost us a lot of money a lot more than 30 bucks. And so that that perceived value is higher of what we're getting for our money. And so it seems like an easy yes, to buy the book, and then get the ticket.
Sarah Fejfar 3:55
Are you tracking with me? Yeah. So giving away something for free that as the higher perceived value than the book, that's number one, to create an event, market and event that gives people that sense of fear of missing out. There's perhaps people speaking at the event that you don't usually get access to. Maybe there's something being taught that is never before been taught. It's looks like it's going to be so much fun. Maybe prizes are going to be given out. Maybe it's in a cool location.
Sarah Fejfar 4:37
Maybe you're the type of person who doesn't typically go out in public and do public events. So it's so maybe it feels like it's a once in a lifetime thing. So that's number two that FOMO number three, you deliver the event. So the process is super simple. give something away for free that has that higher perceived value. The only way you can get it is that buying the book, second market be event, just like it's a launch, right?
Sarah Fejfar 5:15
So people are really, really intrigued and want to go and then like, oh, by the way, it's free to go when you buy the book, and then deliver an event that's either in real life, or virtual or a tour, that it's amazing and delivers on all of those promises as marketing promises. So on that note, while the process is somewhat simple, on paper, producing an event, at the same time, as launching a book is going to bring up logistical challenges overwhelm a sense of oh my gosh, is this too much on our plate? And I'm gonna say yes, and that is why step two is get support.
Sarah Fejfar 6:08
One is just know this process, which now you know, because it just told you and second, it's just get support, know that it's, it's something that you need to have team to help you with. Because you're in Launch Mode. Right. And you know, that launches are trying, and there's a lot of moving pieces. And so don't do this alone. Hire support to help you know, I've even seen the, this event process used by an author on the back end, like behind the scenes to enlist a pre launch army of kind of partners, affiliate partners unpaid, with just people who want to help promote the book, promotional partners, and throwing an event just for them.
Sarah Fejfar 7:09
That special that perhaps teaches something they haven't been taught before that perhaps gives them access to the author like they haven't gotten access before or to other speakers. So that's a cool, cool idea, too. But I love seeing these people in our space. The ad my lats, the Amy Porterfield the Jay Shetty is the ET the preachers, I love seeing these big names. Do this using the event in tandem with the book launch, because it's proof of concept that it works, right.
Sarah Fejfar 7:51
So I want to encourage you to give it a try and know that really all you're doing is offering just another incentive to help move more copies of your book and help you achieve that bestseller status that we all crave, right? It's just like an extra little feather in our cap for all of the hard work, right. So I hope that this has given you a little bit of a nudge to consider events as part of your strategy to move more copies of your book. Gosh knows it is effective. But remember, the process is simple, but you do need support. Okay. And you can do this.
Sarah Fejfar 8:42
Thank you so much for hanging out with me today. If questions came up about this, would you drop a DM in my Instagram and I can help you out? I know I probably oversimplified it but I don't want to drown you in details while you're out on the peloton or walking the dog or driving to soccer practice. But at least get this idea on your radar as something that you can do.
Sarah Fejfar 9:08
And just requires a little bit of help. And I know I can help you find that. All right. Take care. Thank you for listening to the greenroom central podcast. If you love this episode, then please take a screenshot on your phone and post it to Instagram. And be sure to tag at Sarah Fejfar and let me know why you liked it and what you'd like to hear or who you'd like to hear from in the future. That'll help me know what to create for you.
Sarah Fejfar 9:33
Also, if scaling events in your business sounds like something you want to tackle in 2023 and you need a coach. Let's connect to see if one on one coaching is for you. Just go to greenroom central.com You and I can work together one on one throughout the course of the year and dive deep into the inner workings of your events and business. You'll receive mentorship, personalized feedback from customized guidance to define your goals and achieve your next level of success. Go to green room central.com right now to apply.
Sarah Fejfar 10:04
I appreciate your commitment to leveling up in learning the mindset and strategy of live events. Keep going, keep learning. If you want more, head over to green room central.com For show notes and all the links from today's episode
