Sarah Fejfar
Todd, welcome to Green Room Central Studios. Say hello to Linchpin Nation.
Todd Domenic Cribari (06:33.602)
Sarah and Linchpin Nation.
Sarah Fejfar (06:36.896)
I'm so excited that you're here today because I feel like this is two years in the making to get you onto the show. I'm so excited that we get to tap into your expertise because you have been in the event world as long as I have and have so much to share with us. And I know we could go so many different directions, but I want to go today deep on
sizzle reels because you're so good at it and I thought perhaps where we get started would be just for those who may not know and they've probably experienced one or two or a dozen but can you just tell us what is a sizzle reel kind of at its core?
Todd Domenic Cribari (07:27.81)
Sure. So to me, a sizzle reel is like a hype video that's concise and it's, you know, super engaging. It shows the essence of the product or service or event and it really gives you that feeling accelerated or even elevated of what it might be like to be there, you know, in person.
Sarah Fejfar (07:54.764)
Yeah, so good.
Todd Domenic Cribari (07:55.186)
or experience the product or service, you know?
Sarah Fejfar (07:58.324)
So basically just, yeah, the video that sells the next event.
Todd Domenic Cribari (08:02.954)
Yeah, I mean, it's selling the brand and it's depending on the purpose of it. Yeah, we have different variations where some are a little more general to sell the overall business or service. And then there's others that are like, hey, this is a video with the end game or the outcome is to get people to the next event and make them wanna be there.
Sarah Fejfar (08:32.036)
Mm-hmm. I suppose another version of a sizzle reel is selling a speaker, someone who wants to get on stages, right?
Todd Domenic Cribari (08:44.654)
Exactly. And for most speakers, they're trying to create something that is tapping into the essence of their greatness and making them bigger and better than the experience itself. So we're all normal people. And if you're going to an event...
there's highs and lows and there's different vibes throughout the entire day or depending on the segment or section of the video or what we're doing. So with the sizzle reel or hype video, you want to just be pulling those great moments and those special qualities or share those special qualities of the speaker so that someone watching it doesn't have to kind of...
guess or, you know, fill in the gaps of like what some of the great moments may be. It's like, it's there in your face. You feel it, you see it, and you want to be around that person.
Sarah Fejfar (09:57.576)
Love that. So today I want to go deep on the sizzle reels that you produce to get people into an event. And what I want to know next is when is the right time to have a sizzle reel made? How does a business know if it's...
like their next right action is like, hey, we got to, we got to bring in somebody and film this one to sell the next one.
Todd Domenic Cribari (10:31.902)
Yeah, so for me, I'm very kind of tapped into the videos.
Todd Domenic Cribari (10:44.334)
purpose is usually to elevate or convert business, you know, make speakers or producers money so they can fuel the dream, fuel the messaging, fuel the building of a bigger company that can reach more people, right? So
I think the tool itself is immediately. So you might not have the best sizzle reel in terms of all the coverage and footage you need, but the minute you have anything, like I've made sizzle reels for people that I didn't even shoot, where they just had the random footage that they've acquired up to the point of talking to me.
they're talking about making a sizzle reel and I say, well, we can work with what you have and then we could continue to update that, because again, the sizzle reel gets you on stages, the sizzle reel gets you more business. So you can...
Sarah Fejfar (11:47.536)
Mm-hmm.
Todd Domenic Cribari (11:49.814)
get on a phone or a Zoom call and you can talk and sell yourself and try to let them know, hey, I'm gonna be great and this is what I do. But there's nothing better than actually showing them a sample of you doing your thing. So, and a video or the sizzle can always be updated, so I always look at it like.
Sarah Fejfar (12:05.165)
Right?
Todd Domenic Cribari (12:15.742)
on an update, where's the weakest link? Let's remove what we thought at one point was our worst footage or not our best moments and let's take that out and then let's up-level it by starting there. Let's put the new footage there and then you're constantly elevating the quality and the production value as you get new footage. So, yeah. And...
Sarah Fejfar (12:40.364)
Oh, that makes sense. Yeah.
Todd Domenic Cribari (12:44.254)
And I was gonna say, you know, my background before I was even in this space, I started in the entertainment business and I was a production assistant on music videos and commercials. And in that experience, I saw, you know, what they were doing to tell these really hyped short stories, you know, in a short format.
Um, and like that's, that's where I learned that was my stomping ground of, of learning, um, how to make, uh, you know, an exciting, entertaining, really, uh, colorful and beautiful product, you know? So I took that experience. And when I went in the speaker space, I think that was what my edge was where you're kind of in a corporate, semi corporate world where.
Sarah Fejfar (13:22.49)
Mmm.
Sarah Fejfar (13:43.55)
Mm-hmm.
Todd Domenic Cribari (13:44.078)
A lot of things are kind of dronish and mellow and...
and conservative because nobody wants to step out of the box or offend anybody or do whatever. And I was like, no, let's make this thing exciting. Let's get wild. Let's make you look like a rock star. Let's use our favorite music that goes with your brand, that makes you feel good, that makes your people kind of get a feel for your personality. And let's make it fast cuts. Let's do some cool editing and let's do some good setups that make it different.
Sarah Fejfar (13:51.597)
Right.
Todd Domenic Cribari (14:16.59)
And I think that was where what people liked is what I was bringing in from another industry to kind of add some color to what most people think is kind of like a talking head business, you know, which I don't which I personally am not a big fan of myself. I do it and I still try to make my lighting and my in my
Sarah Fejfar (14:16.772)
Yeah.
Sarah Fejfar (14:29.156)
Right.
Todd Domenic Cribari (14:41.15)
my production, you know, top notch so that it feels like we're doing something bigger than just, you know, put up a key light and roll. But that's just my taste. And I try to bring that to everything that I'm doing.
Sarah Fejfar (14:56.812)
Right. So would you say that, so you're basically telling me that anytime is the right time to have a sizzle reel made. Like you might just have footage you're sitting on. Mm.
Todd Domenic Cribari (15:06.75)
Yeah, I mean, I think it's progress over perfection. I'm not, so many people, if you have that mindset, like, oh, I have to wait until I get this or I get that, you may never not get to it. And what I learned in the business is, what matters is consistency and practice and...
letting the kind of the market tell you what you need to do next by putting stuff out there and building experience and confidence in yourself, which the only way to do that is to put yourself out there. So if you're not putting yourself out there, you're delaying success of what your potential could be. So for me, because I make the product, I'm not gonna tell people, oh, let's not.
you know, do anything. No, no, I'm gonna push people to do things and make videos and do sizzles and highlight reels and recaps and replays, you know, because that's what we do. So I believe in it and I see the sooner you do it and get started on it, the more you can learn more about yourself and your brand and what you're really trying to do. You don't have to know everything out the gate, you know?
Sarah Fejfar (16:08.28)
Yes.
Todd Domenic Cribari (16:27.146)
You learn so much more by putting it out there, getting the feedback, and reflecting on your own performance or delivery or process, and constantly updating and upgrading and building a foundation that you can expand on.
Sarah Fejfar (16:48.18)
Let's talk about that kind of foundation piece because I know a lot of people probably know that bringing someone like you into their event to film a sizzle reel for the first time is a significant investment. It could be upwards of five figures and I'm wondering if...
our listeners would be questioning, well, how long is the shelf life of one of these videos and do we need to film a new one every year? Is this something, is this a line item I need to put in the budget every single year? And I have a hunch people might be surprised by the answer.
What would you tell us?
Todd Domenic Cribari (17:42.19)
Yeah, I would say, well, that comes up like all the time. And.
Sarah Fejfar (17:48.726)
Really?
Todd Domenic Cribari (17:52.486)
you know, having experience in the business and being around a lot of high level speakers and influencers and business owner entrepreneurs and whatnot, experts say, I started to kind of laugh a little bit about that because everybody's talking about the big dreams and the money and they're like, oh, okay, I wanna make, you know,
lots of money or millions of dollars or we're going to sell this many products at this price. We got to offer and we got this and we have all these things going on. And then, then they, the one thing that could help them achieve all that, they're not willing to invest in it or they're really like you're saying nervous about it. And I find that funny because
Sarah Fejfar (18:33.469)
Mm.
Todd Domenic Cribari (18:40.774)
It's to me, it's the first thing you should be doing. If you expect those results, you need broad reach and you cannot yourself be everywhere all the time, but your video can. Your video can be selling. And yeah, while you sleep, people can be watching your video late at night or in another country, you know. So.
Sarah Fejfar (18:54.424)
working for you 24 seven.
Todd Domenic Cribari (19:08.338)
It can do things that you just can't physically and it can make you look even better. So if you're looking for that success and you want the results, the first thing you should invest in is quality marketing material that is gonna get more eyeballs on what you do. Okay, so when I make a video,
Sarah Fejfar (19:29.826)
Yes.
Todd Domenic Cribari (19:31.15)
I'm not saying that we should make a video for every little thing you do. It's like, no, let's make this flagship product that represents the product or service or yourself, and then we're going to not have to redo it every time you have an event, because a lot of these events are very similar. You change the crowd, you change maybe the location, and in some cases I've had people want me, let's say we do a...
Sarah Fejfar (19:52.325)
Mm-hmm.
Todd Domenic Cribari (20:00.842)
a retreat in North Carolina, and then there's another one on the west coast in San Diego. So yeah, that's going to look a lot differently and there might be a different vibe. One might be a mountain retreat, another one in Utah, another one's a beach thing in Diego. So yeah, in those cases, you want the footage and you want the memories and you could make separate products, which we've done. But
Sarah Fejfar (20:15.044)
Mm-hmm.
Todd Domenic Cribari (20:25.078)
for the most part, most of them are templates that are repeating at the same place, or if it's not the same place, it's in a ballroom in a different location that you wouldn't even know where it is. So the stage, the set, the material, and the production itself is a rinse and repeat because it's what the...
Sarah Fejfar (20:37.762)
Yes.
Todd Domenic Cribari (20:53.602)
business is offering, right? But they're doing it once or twice a year, you know, year in, year out. So what we do is we make that first video, we go all in, and then you're gonna have a video that I'm hoping has a shelf life of, you know, say two to four years, right? And what we do is that we then just upgrade it. We update it.
And as we get better stuff, it's a much smaller investment along the way to just make it a little bit better or change the things that we didn't like. Or, you know, in some cases I've had people, you know, look a little bit differently and so they want some of that old footage out and put in the new current version of themselves or whatever or the updated product. So it might be a bigger investment in the beginning, but the investment kind of
Sarah Fejfar (21:37.644)
Yeah.
Todd Domenic Cribari (21:48.77)
kind of goes down while your business is going up. So to me, it's a no-brainer to make that investment and then watch your numbers go up and then you just have to kind of trickle in some more investment to the product when you see fit. But a good video has legs. A good video, and as we know, when you're in it, you're in the business, we know like time.
goes by. Like next thing you know, we're halfway through the year. And next thing you know, you're like, wow, we're coming around just like right now. 2024. We're all gearing up for a new fresh year. And it's like, where did the time go? And the videos that we're using for 2024 are fresh as ever.
Sarah Fejfar (22:19.428)
So fast. Yeah.
Todd Domenic Cribari (22:38.25)
You know, we might look at them and go, okay, what do we need to do? No, we don't need to update this time, maybe next time. And then we talk about what are we gonna shoot on the next event that we don't have or what do we need to tell the story a little bit more clearly than we have currently. So things like that.
Sarah Fejfar (22:59.812)
So what I'm hearing is, it's all about creating a relationship with your videographer and investing in the beginning and then creating that strong relationship so that you're kind of checking in frequently to know like, do we need to record some new pieces, swap out some pieces?
Todd Domenic Cribari (23:23.926)
Sure, well that's my business model. I don't look at one-offs. I don't look at jobs as one-off situations. I look at everything as a relationship that I...
Sarah Fejfar (23:33.494)
Yeah.
Sarah Fejfar (23:36.877)
Yes.
Todd Domenic Cribari (23:38.578)
If I'm meeting someone and having meeting with them, in my mind, I'm expecting to be working with them and seeing them and talking to them in five years and in 10 years. That's just the way I approach it. So the conversation from me is always gonna be about what we're doing now and what we're gonna do in three months, six months, next year. I walk them through the vision of what I'm thinking.
Sarah Fejfar (23:46.626)
Yes.
Todd Domenic Cribari (24:05.334)
because a lot of the clients, they don't have the same creative vision or mindset that I have to do what I do, because they do something totally different. And when they're talking their language sometimes or what they do, I'm kind of like, that stuff's going over my head, but I love it because I'm learning. I love talking to these experts who know more than I know about their field because I get to work with them and then I come out of it.
Sarah Fejfar (24:11.278)
Right.
Sarah Fejfar (24:19.878)
I'm sorry.
Todd Domenic Cribari (24:34.658)
better version of myself, bigger, faster, stronger. So yeah, I'm looking at it like a relationship and a long-term investment, so.
Sarah Fejfar (24:47.704)
Yeah, so what I'm hearing this is just more, this is not transactional for you, this is strategic, like your partners, and that's why working with you is different, and that's probably why you get such different results for your clients. The marketing pieces you create are so much more effective because you're truly partners.
Todd Domenic Cribari (25:02.536)
Yeah, I mean...
Todd Domenic Cribari (25:09.81)
Yeah, yeah, and the thing is I've learned it over the years. Some of the lessons I learned in my process and other lessons I've learned the hard way, like anybody else, just trial and error. And then being around just high level, intelligent, businessmen and women and experts in their field, I've, like I said, I've been able to learn from them. And I remember at one point,
learning something that I've never forgot. And it goes into the conversation we're having now. And they said, always put the relationship before the transaction. Always. And so that's an intention I set, regardless of the goal, in some points of my career, money was important. I needed a job to pay my bills or get to the next.
Sarah Fejfar (26:06.519)
Yes.
Todd Domenic Cribari (26:07.782)
investment that I was going to make in my business. We were all, yeah, so it's a constant thing of like, you're trying to be centered and be connected in a relationship, but the transaction and the money's on your mind because of your personal situation. And I feel like I had to work at that.
Sarah Fejfar (26:09.004)
We've all been there.
Todd Domenic Cribari (26:26.21)
to shift it and set the intention prior. And if you create a great relationship and you make a quality product, you don't have to worry about the money. The money just happens and it comes and the referrals come and they happen. And so I just focus on that. I focus on...
connecting and making a great relationship occur where people wanna work with you, and then I focus on making a great product. And I let all that speak for itself. When you've been doing this at the level that I'm at, what you find is that there's a lot of other great, talented, creative people out there that do great work.
Sarah Fejfar (27:11.023)
Yes.
Todd Domenic Cribari (27:11.654)
So you can't just push your ego on people and act like I'm the best, I'm the best. The facts are the facts. In every industry, there's great people doing what you do. So what's the differentiator, right? The differentiator is yourself. And so I look at it like they can make a product, but they can't be me. And the me is the one.
Sarah Fejfar (27:24.643)
Mm-hmm.
Todd Domenic Cribari (27:38.926)
who's interacting with the client, who's focusing on that relationship and the uniqueness of it, the love and the connection of it, but also the experience. So when I'm working with people, I'm trying to think about what the experience is gonna be that's gonna separate me from the next filmmaker. So they're going, well, I can work.
Sarah Fejfar (27:44.311)
Mm-hmm.
Todd Domenic Cribari (28:06.934)
with them or I could work with Todd and Inspiro Studio and his team and like, they both do great work. But what's the difference? They're like, you know what? I love the experience working with Inspiro because they put so much into that relationship and the process and the experience of getting the high level results that that's what keeps people coming back. And
Sarah Fejfar (28:16.225)
Yes.
Sarah Fejfar (28:27.761)
Mm-hmm.
Sarah Fejfar (28:34.636)
Yeah, it's just more fun. Yeah. Yep.
Todd Domenic Cribari (28:36.486)
It's, yeah, I mean, fun's part of it. Professionalism's part of it. I'm, you get to know me, you realize I have some perfectionist obsessive qualities that I've learned to manage over my career, but they are my gift and my curse, right? So I'm always looking at the details. I'm always.
expecting the best out of myself and my team. And when clients get around that, they see that we're doing that for them. We're doing that for their product. And I think they like that, you know? And so you wanna have fun, you don't wanna get, you know, crazy town on things that don't really matter. But I think I have a pretty clear understanding of what matters and what doesn't and where we need to push and where we need to be like, you know what?
Sarah Fejfar (29:08.784)
Mm-hmm.
Todd Domenic Cribari (29:29.558)
That could have been better, but it doesn't matter. It's not gonna affect conversions or we can change that next time and let's stay positive, right?
Sarah Fejfar (29:39.936)
Let me ask you, for someone who's shifting their mindset into, okay, this feels like an investment that I need to make and I'm ready to make, what does it look like to get started? How about, what questions would you ask somebody? What would you expect them to know or try to get out of them when you're starting the process of building...
a sizzle reel for them to sell their next event.
Todd Domenic Cribari (30:15.282)
Yeah, so quickly in our initial general conversations, I can already tell and feel kind of where people are at. And my goal is to meet them at that place. I'm not trying to tell them, oh, well, you need this, and this, and this before you can even talk to me or do anything. I'm always looking at the potential of the person.
Sarah Fejfar (30:31.63)
Mm.
Todd Domenic Cribari (30:44.63)
the potential of the product or service. And if I see it, if I feel it and I have a vision for it, then I will meet them where they're at because I have come in on people that have had 20, 30 years of high level success and they want me to come in and deliver the home run. And money's not an object and they don't even talk about money, they just say, let's get it done. And then I've worked all the way with startups where people are kind of
Sarah Fejfar (30:47.171)
Mm-hmm.
Todd Domenic Cribari (31:14.922)
taking their first step towards success or they're in the middle of the development of an idea but I can see that they're great person they have a great idea and that's what really got me into this world of for myself I'm an entrepreneur at heart I'm a creative entrepreneur since I was 15 years old I always wanted to do my own thing so whenever
Sarah Fejfar (31:24.2)
Mm-hmm.
Todd Domenic Cribari (31:40.358)
you know, now that I'm much older, whenever I meet people who are in that space, it lights me up because I know exactly what it feels like. I have the passion for it and it doesn't bother me at all because I know we're going to succeed and I know they're going to hit their goals and make their money and they're going to be able to afford whatever they want. And then a sizzle reel or video or...
Sarah Fejfar (31:46.51)
Yeah.
Todd Domenic Cribari (32:03.382)
you know, content creation is really like low-hanging fruit for them because they're already looking at, you know, new homes and cars and, you know, reinvesting in their business because they're going to do something like this, a podcast or a studio or a new product line or a campaign. So I just try to get, you know...
Sarah Fejfar (32:20.235)
Mm-hmm.
Todd Domenic Cribari (32:26.306)
Get with them where they're at, meet them there, and then use my experience to say, what I see from where you're at, this is what the next move is, and this is how I can help you. Or if they don't agree or they feel like there's still a gap between us, we leave the bridge intact and the space open to revisit and meet up at another point when maybe things are more aligned. But, you know.
Sarah Fejfar (32:37.133)
Mm.
Todd Domenic Cribari (32:56.422)
one-off jobs for me now, unless they're just a massive...
Todd Domenic Cribari (33:07.53)
a massive goal or like a, you know, something that's just a really big project that could last over time or the production and the pre-production is going to take a lot of time to do, you know, those are fun for me. But if they're just like, you know, a one-off little, hey, do this for me and I want a deal and I want, I don't want to pay this and I, but I want to...
Sarah Fejfar (33:16.534)
Mm-hmm.
Todd Domenic Cribari (33:31.502)
They spend hours talking about themselves and all the things they want and what they're gonna get and all the money they're gonna make. I'm not interested. I just kind of graciously say no or offer them a referral or just be honest about not being in alignment because I can tell that that's not the mindset that I've seen in the successful clients I've already worked with. So I just, it doesn't.
Sarah Fejfar (33:39.153)
Mm-hmm.
Sarah Fejfar (33:56.474)
Mm.
Todd Domenic Cribari (34:00.278)
I don't get, I don't take it personal, I don't get offended by it, I just, it doesn't excite me enough.
Sarah Fejfar (34:05.144)
Does it matter, so when you're having that initial meeting with them, does it matter if it's a mastermind or a conference that they're selling or kind of what, I'm wondering if people think that my event needs to look a certain way before I could have you come film it.
Todd Domenic Cribari (34:33.914)
I make whatever look good. So, I mean, that's not just blowing smoke. That's just what you're supposed to do as a creator is make any situation look bigger and better than it is. So if you've got a room of 50 people, right? That's pretty awesome. That's a mastermind or even 25, but you're in a room that holds 500.
Sarah Fejfar (34:36.122)
Mm.
Sarah Fejfar (34:49.572)
Mm.
Sarah Fejfar (34:55.875)
Yeah.
Sarah Fejfar (35:02.24)
Yeah. Right.
Todd Domenic Cribari (35:02.518)
that doesn't look so good. So you don't show the empty space. You use techniques that are only focusing on the action and what is happening that people wanna see. I mean, you just kinda work around it, from the composition of your shots and the coverage to the lighting and the set design and the things like that. So, you know.
Sarah Fejfar (35:12.114)
Mm-hmm.
Todd Domenic Cribari (35:29.774)
There's, the truth is these days there's no excuse to not create content anywhere. You've got.
I'm not gonna say kids or amateurs or whatever, but you have people creating content with nothing but a phone and nothing but themself and their energy, and they are attracting thousands, in some cases, millions of people around the world that wanna see what they're gonna do next. I was just watching a video yesterday of someone with a jump rope, and I was like, wow, that's...
I want to watch, this is interesting and this is fun. And this is like, it's got a vibe and they're stylish and they got the music and whatever. And then I looked at their following and it was like hundreds of thousands of people are watching this person jump a jump rope. And then I saw that they have courses on how to jump rope and how to do these moves. And I was like, they're right there. And I bet that person is creating all their own content.
Sarah Fejfar (36:21.892)
Wow.
Sarah Fejfar (36:29.514)
Yes!
Todd Domenic Cribari (36:39.902)
So I'm not saying that you have to always hire someone, but I am saying that video is the most powerful thing right now to use in marketing and in generating engagement. Like hands down, I mean, it's facts. More people are watching video and using video than any other form.
Sarah Fejfar (36:54.415)
Yes.
Sarah Fejfar (37:06.532)
So you're saying that we don't have to have a certain type of event or a certain size of event in order to get started. And
Todd Domenic Cribari (37:18.83)
Well, okay, so I wanna jump on this right now because now we're tapping into like, where I usually go with clients, which is more of the psychology. When you start talking like that, you're immediately limiting any possibilities. You're putting a box around what's even the potential because the difference between success and not success is belief.
Sarah Fejfar (37:21.313)
Okay.
Sarah Fejfar (37:40.048)
Tell me more.
Sarah Fejfar (37:46.925)
Mm.
Todd Domenic Cribari (37:47.61)
I have seen amazing people with amazing ideas that don't believe in it and it just, people can feel that and it lands flat and it doesn't go anywhere. And then I've seen people who have basic ideas with knowledge, a knowledge base that is common and everywhere.
Sarah Fejfar (37:59.086)
Mmm.
Todd Domenic Cribari (38:11.682)
but they are on fire, they believe in it, they are pushing it, they are attracting people, they are selling it, they are drawing people into their world, and I find it, I find that range of scenario like super fascinating, not just for other people, but I even look at it in myself and my own business, you know?
Sarah Fejfar (38:15.041)
Mm-hmm.
Todd Domenic Cribari (38:39.79)
There's things that I think about doing that I do for other people. And then the minute I wanna make it happen, I get the nerves and I go, oh no, what are they gonna think? And oh no, imposter syndrome. And maybe it's better if I'm just behind the camera or just, I'm just gonna work on their stuff, forget my stuff. But I know that's the wrong decision. I know I'm failing myself at times when I think like that. So.
Sarah Fejfar (38:47.036)
Mmm, yes!
Sarah Fejfar (38:54.98)
Mm-hmm.
Todd Domenic Cribari (39:06.706)
When you start saying I need, should I have this size? I don't believe in any of that. You should go. It's go time. It's like do it now and pull your future self closer to reality. Build a relationship with your future self that you love.
Sarah Fejfar (39:20.824)
Yes.
Todd Domenic Cribari (39:31.082)
instead of putting up walls and fighting with yourself all the time saying, I can't do this because of that and this is not ready yet, whatever. And I'm going to say one more thing on it is that I've made the same mistake that I ended up learning in this process of, you know, the perfectionist thing can paralyze you. You know?
Sarah Fejfar (39:45.744)
Mm-hmm.
Todd Domenic Cribari (40:00.17)
There's a saying with that, like perfectionism creates paralysis or whatever it is. I forget what the actual thing is. But it's a true statement. And the minute you start overthinking, you're going to hurt yourself. You've got to lead from like your heart space of like, I want...
I want to share my idea or my ideas. I want to help people. I'm not selling anything. I'm Sharing an opportunity, you know, and if you want the opportunity I'm here for you. If you don't awesome. I'm still here for you. Like when you have that it's just a totally different way of looking at things and You can't or you shouldn't
look on the specifications and the parameters of things, of you gotta have this to have that, or you need this size, you know, all that is over analysis. It's just, it's like, just get to it.
Sarah Fejfar (41:08.244)
And so what I'm hearing is the time to get to it, in your words, is I have a vision for where I'm going with this brand, with this event, and as long as I have that vision and a little of that belief, that's the right time to come and share it with you. And...
and start creating version one of the marketing materials, the video marketing materials. And if, would you say that's true?
Todd Domenic Cribari (41:52.21)
Absolutely. You said it right there, which is if you have an idea and you want to share it and you have a very strong belief and desire that it's something that is going to benefit the world, you got to believe and have more faith that your ideal client or the public is more intelligent.
than most people think it is. They can sense it. They just know. Have you ever been around someone where you're just like, wow, I can see this thing. And my mind is like going off with ideas because this person is amazing. And I don't care what they're doing. I wanna be around it. I wanna be a part of it.
Sarah Fejfar (42:40.182)
Yeah.
Sarah Fejfar (42:44.864)
I've had that happen a couple times actually in the last couple weeks and one of the people even said, well it's okay, you can borrow some of my belief in you until you have enough of your own. I'm like, oh my gosh, I love that. So...
Todd Domenic Cribari (42:59.618)
Totally. And then, and you, and, oh wait, I was gonna say too that with that.
Todd Domenic Cribari (43:09.694)
everything's gonna grow, it's gonna grow. It's gonna grow. It's kind of like, look at the, you know, as a metaphor, like look at the evolution of the car, you know? Like look at what we're driving now, but look at where it started. But did the car in the 1950s do the same job? Did it get you from A to B? It did. But, so the concept was always there.
Sarah Fejfar (43:20.132)
Mm-hmm.
Sarah Fejfar (43:33.476)
Mm-hmm.
Todd Domenic Cribari (43:39.162)
always, but the evolution of it needed to happen through a process and through time. Right? So everybody has to understand that with whatever it is they're doing. If you put yourself so far out of the vision and you're like, I can't, you know, I'm so far from what I really want this to be. You're never going to take that first step.
Sarah Fejfar (43:46.33)
Mm-hmm.
Todd Domenic Cribari (44:08.706)
You're just gonna freak yourself out, you know. You've gotta take, you gotta be where you're at with your idea, you gotta do the first iteration of it, and then you already know that the belief and the passion for what it is you're creating is there, and you're going to work on all these things. So when people say, oh, well, it needs this, or it needs that, or you need to, you're like, tell me, I know.
I'm this is what I already know and I want New ideas. I want everybody to invest in and share and see what I'm doing Because it's gonna make it better, you know
Sarah Fejfar (44:44.329)
Mm-hmm.
Sarah Fejfar (44:52.205)
Right?
Todd Domenic Cribari (44:55.01)
So yeah.
Sarah Fejfar (44:55.872)
So let's say I'm already good. I'm busy. I'm running a seven figure business and I know it's time to get a new sizzle reel made. What is required of me because my time is super valuable in order to get one of these made?
Todd Domenic Cribari (45:22.034)
Yeah, all that's required is you know, well, you know my company has like a creative brief that I you know If we're making something at a high level I'll send it over to the client to fill out and it's got all the pertinent information that I would need for details everything from branding to company mission to project and the
Sarah Fejfar (45:27.973)
Mmm.
Todd Domenic Cribari (45:45.806)
project mission and what it's what's the goal of and the end result of what we're trying to achieve with it to any assets and materials you already have or what do we need to create that we don't have so if they're not quite there and it and that's just you know 90% of that's not gonna get filled out then I kind of just again meet them where they're at and ask them what they have you need they
either have an archive of footage or materials that they already created from up to the point they're at that could be used in a video. They do need to sit down. I would suggest sitting down and identifying and brainstorming with yourself and identifying what your objectives are and also like, what is your brand identity? What is...
Sarah Fejfar (46:43.452)
Mm.
Todd Domenic Cribari (46:45.11)
what is the ideal market for the product, you know? So that when we have a conversation, you're just helping me understand the vision of what you want, and then I can take that and run with it.
and add on. So you need to either create some assets you don't already have or you need to talk to me about creating something that would help in the process. It just varies on where people are at.
Sarah Fejfar (47:20.396)
Yeah, because I imagine that conversation about what the brand is about, what the product is, that kind of thing really helps inform your shot list so that when you're at their event you're capturing the angles and moments that will tell the story that they need to tell.
Todd Domenic Cribari (47:43.294)
Yeah, absolutely. Like I've made the mistake in the past, and even recently where what you're actually shooting is what's happening, but it's not the way we wanna market the product. So you actually have to have the idea in your mind and be able to clearly separate from what's happening to how we're gonna market this, you know, because in every event,
Sarah Fejfar (47:57.988)
Sure. Yeah.
Todd Domenic Cribari (48:12.918)
There's things that happen that for a cameraman, it's like, boom, I'm shooting that, that's cool. I'm getting that, I'm getting that. But if it's not ideal for where they wanna go with the product, they're just gonna tell you, yeah, we don't wanna show that. We don't want people to see that. It's not really, you know, something that we're looking to get more of, you know, because that, you wanna market what you wanna attract more of.
Sarah Fejfar (48:39.668)
Yes, yes.
Todd Domenic Cribari (48:41.274)
And you know what I'm saying? And don't show and don't market what you want to do left because you're shaping your business as you evolve. So therefore your marketing has to have that in mind. Let's shape it for the company or the product success that we wanna have, if that makes any sense. Yeah, where we're going. Yeah, because like you said, you might not be where you're currently at.
Sarah Fejfar (49:03.928)
where we're going, that three to five year vision. Let's have that in mind.
Mm-hmm.
Todd Domenic Cribari (49:11.242)
You know, so there's a very distinct difference a lot of times. So the conversations we have will dive into that. But what I have found is with the access to information and the elevated intellectual levels of most business people these days, this whole brand conversation and this entrepreneur space is pretty...
Sarah Fejfar (49:32.988)
Mm.
Todd Domenic Cribari (49:39.938)
common knowledge stuff, like at least at the base level. And most people I talk to are already knee deep in these conversations with themselves and their business and their partners. So they understand what you're talking about. It's not like 20 years ago where, you know, where.
Sarah Fejfar (49:59.404)
or even in different industries right now. But I think in this expert, thought leader, influencer space, people are pretty dialed in on who are you serving.
Todd Domenic Cribari (50:07.978)
Yeah, they're dialed in, it's taught to them, you know, early on in a lot of the marketing spaces that they're in. You can get the knowledge through the products and the service and the campaigns, but that are out there or even on YouTube.
Todd Domenic Cribari (51:09.59)
The information age that we're in, a lot of the basic stuff is common knowledge. So I'm usually speaking to very intelligent people that either already have success or they're just smart and they get it and they're ready to run and they don't wanna work for people anymore. They wanna do their own thing. So they're ready to go. And we're...
Sarah Fejfar (51:17.273)
Yes.
Todd Domenic Cribari (51:38.018)
we're in there, you know.
Sarah Fejfar (51:40.184)
So if someone's listening right now and they're thinking like, okay, Todd sounds like a pretty cool dude, and I would have to say they're right in thinking that, and they wanna work with you, what's the best way to get in touch with Inspiro Studios?
Todd Domenic Cribari (52:34.89)
We have a general inbox at info at inspiro studio.com. You can inquire there. And I will respond to anybody that's reaching out that wants to talk about, you know, their ideas. Doesn't matter where you're at. I'm open to talking and seeing what we can do together.
Sarah Fejfar (52:44.408)
Perfect. I'll link all that up in the show notes.
Todd Domenic Cribari (53:04.75)
create. I hope you succeed.
Sarah Fejfar (53:05.5)
Oh, I love that. Todd, I feel like we could talk all day. I have like half a dozen questions I didn't even get to. This has been so fun. And I know this will be the first of many conversations on the podcast. I have a hunch about that.
I'm grateful that you shared information about sizzle reels today. I know that it's going to help some people who are on the fence and finally, hopefully push them over and be like, okay, it's time right now. So thank you for coming on today. This has been so fun.
Todd Domenic Cribari (53:38.614)
Yeah, thank you. It was awesome. I love working with you. I love what you do. And everybody should know that you are a master of your craft. And if they're not working with you, they should be because you've definitely helped produce a lot of great projects that I've been involved with. So.
Sarah Fejfar (54:00.964)
Thank you.
Todd Domenic Cribari (54:02.274)
Thank you for everything you do. And yeah, I would say to anybody watching, you just, or listening, you just, you gotta, you gotta dive in, you gotta go for it. The difference between you and the person next to you is going to be grounded in belief. And if belief is your issue, then there's the first place you need to start putting time and effort into personal development, into confidence building, into growth on any level.
and that will be the seed you plant in yourself that'll help great things happen.
Sarah Fejfar (54:40.672)
Oh, I couldn't agree more. I couldn't agree more. It's reminding me of this Instagram post I saw this week and someone showed a picture of their first event from two years ago and then the event they just had. And the first one was like 25 people and this one was like 250 people. And it was just this post of gratitude of kind of.
they had the belief at the beginning, like they knew that this could become something great and they're still even shocked at how fast the growth went. And still they have such big dreams for where they're going and they're just so darn excited about it. And I think, I just, I know, sizzle reels plays such a huge role in that. There are events where I have watched the sizzle reel.
and I have already decided I'm going. And I know it's not this year, I know it's not this event, but they've already sold me for the next one or the one two years now or three years from now. They're that good, they're that powerful. It like puts me in the mindset that I need to be in there and I need to feed off of that energy. And I'm grateful that there's talented people like you who are able to make those because getting in the room
changes people's lives.
Todd Domenic Cribari (56:05.462)
Yeah, and I'm sitting here talking about all my knowledge and experience of what I do, but I'm the same as anybody else, I've made mistakes, I've not done my best work, I've had clients tell me we didn't quite do it, we didn't quite hit it, and I've had to eat it, I've had to eat the humble pie and get back to work and get back on the horse and get after it, and there's nothing worse than having someone say they...
that they didn't like the work or you messed up or whatever, but I was trying and I was fully committed and that just helped me more. I learned more from it, I jumped back on, I got back after it and I right the wrongs, I up level my skills, my gear, my effort, my preparation, because I don't ever wanna hear that ever again. So that's the mindset you have to have that...
Sarah Fejfar (56:38.323)
Mm-hmm.
Todd Domenic Cribari (57:06.958)
What the sport is saying is there's no L's, there's just learning, right? You don't take a loss, you just learn.
Sarah Fejfar (57:11.928)
Yeah, totally and that that's just a winning mindset that you have right there. That's why I want to work with you Todd thank you so much for being here make it an outstanding rest of the day appreciate you.
