Sarah Fejfar (00:58.397)
Today I brought in a Green Room Central Studios, Suzanne Taylor King. In the exciting world of entrepreneurship, she has paved the path with dedication and innovation. Her 35 year journey is like a roller coaster of highs and lows. Aren't all of ours? Oh my goodness.
Suzanne Taylor-King (01:04.046)
Suzanne.
Sarah Fejfar (01:24.877)
learning lessons and having adventures in nurturing a six figure business and masterfully navigating multiple seven figure exits. You see she's not just a business coach. She's a seasoned veteran of success and failure. I love it. Suzanne, welcome to Greenroom Central Studios. Say hello to Lynchfin Nation.
Suzanne Taylor-King (01:44.65)
Hello, hello nation. What's going on Sarah? Thanks for having me
Sarah Fejfar (01:49.825)
I'm thrilled that we got to connect and have this conversation today. I the moment we met, I was like, oh, my goodness, I love this woman. She you have like a sparkle in your eye and you're like a huge smile and a huge heart. And I can tell that you're in the entrepreneurial space to make a huge impact and a difference. And I feel so similar in that respect.
Suzanne Taylor-King (02:02.133)
I felt the same.
Suzanne Taylor-King (02:15.266)
Yeah.
Sarah Fejfar (02:20.389)
I, the kind of the premise of Green Room Central podcast is all about how the belief that being in the room is everything. And I wanted to start by, well, first, I think listeners know my, I was in a room once that changed the entire course of my life. I got into a personal development room.
and four day conference and came out and within 11 months had left a 16 year corporate career, had paid off all the debt I'd been under for a decade and a half, had moved my family across the country, had started a business. It's amazing what being in the room can do for a person. And I wonder, is there a room that you could
you can remember that changed the course of your life.
Suzanne Taylor-King (03:19.378)
Oh my gosh, there's so many, so many, so many. And one just happened last week and I'll share that. But the major one was my best friend from high school, her wedding. And we're going back 25 years ago. I was married at the time in a very dysfunctional relationship, but had a massively successful business.
Sarah Fejfar (03:21.377)
Really? Oh, this is gonna be fun. Okay.
Sarah Fejfar (03:35.133)
Mm-hmm.
Sarah Fejfar (03:44.751)
Mmm.
Sarah Fejfar (03:48.052)
Wow, okay.
Suzanne Taylor-King (03:49.602)
we might be going back longer than that. I like to forget how old I am sometimes. But so the day of her wedding, I was made of honor and I had this moment where I walked into the reception, there was my parents and just a beautiful venue and I thought to myself,
Sarah Fejfar (04:03.403)
Mm-hmm.
Suzanne Taylor-King (04:18.966)
what am I doing in this dysfunctional relationship all because I have a business that's making $5 million a year. And I don't know what caused that just realization that I was not happy. If that wedding was happiness, I'm not it because
Sarah Fejfar (04:31.417)
Mmm.
Sarah Fejfar (04:41.018)
Mmm.
Sarah Fejfar (04:46.127)
Mmm.
Suzanne Taylor-King (04:46.954)
I'm in this dysfunctional relationship, but yet I have all this money. And I mean money in excess to the point of parties and travel and buying myself a car and cash and extravagance. And it wasn't what I wanted. And that was huge for me because I had worked for that for the past four or five years prior.
Sarah Fejfar (04:53.276)
Mmm.
Sarah Fejfar (05:08.059)
Mmm.
Suzanne Taylor-King (05:17.186)
And it was a point in my life at about 26 years old that I really figured out what was important to me. And it wasn't that. And I made the decision at that wedding to go home and leave my relationship, which meant leaving the business, and leaving that huge income, going back to my career.
as a dental hygienist, and I could easily support myself with that career. But I lost my car. I had to get a new car that I could afford to pay for. And like, it was just this pivotal decision for me that made me a better person, one. But it also made me realize so much about being an entrepreneur and these goals that we have of...
Sarah Fejfar (05:51.666)
Mm-hmm.
Sarah Fejfar (06:06.725)
Mm.
Suzanne Taylor-King (06:15.878)
income and profit and all of those things really weren't what was bringing me satisfaction. And what was bringing me happiness at that time was this community I had built around taking people on exclusive travel snowboarding experiences all around the world. I would take 10 people on a trip and I would guide them.
and that was making me happy. It wasn't making me much money, but it was getting me free trips and it was bringing this level of satisfaction that I wanted to experience as a human. And I knew moving forward if I ever created another business that it had to have those qualities for me.
Sarah Fejfar (07:06.309)
Were you doing those snowboarding trips while you were still married and in the successful business? Yeah. So something about the wedding and being in this like cocoon of love and happiness and joy was like shone a light on, oh wait, I'm not happy. And this juxtaposition that I thought money was happiness.
Suzanne Taylor-King (07:12.222)
Yes. Yeah.
Suzanne Taylor-King (07:23.626)
Okay.
Sarah Fejfar (07:35.013)
But wait, it must not be for me. And did it take you a while after that to realize what piece or pieces of your life you were happy and content with? Or did you know in that moment?
Suzanne Taylor-King (07:48.59)
Oh yeah. Yeah, I did not know in that moment until I actually made the decision, you know, going home from the wedding and putting the ball in roll, right? I started the process of breaking up my marriage, getting divorced, and so many things. But I started right away. I mean, it was immediate decision. I would say...
Sarah Fejfar (08:05.796)
Mm. Yeah.
Suzanne Taylor-King (08:16.21)
Within about five years, I realized what parts of that made me happy, looked at it as a gift, starting over as a gift. And I'm a big believer in finding the gold when you screw up or make a mistake. Sometimes it just takes a little longer for you to actually find that gold.
Sarah Fejfar (08:35.843)
Mm.
Sarah Fejfar (08:39.546)
Yeah.
Suzanne Taylor-King (08:46.406)
I started another business with a partner and it just took off immediately and I thought, yeah, this is the part I like. The starting, the growing, the ideas, doing something innovative in a space. And what I didn't realize then that I know now is that I could have a career
where I spend my time in the ideas, in the innovation, in the overhead view, but not in the minutia of running a business. Fabulous.
Sarah Fejfar (09:28.516)
Yes.
Sarah Fejfar (09:33.101)
We're so dissimilar in that I am madly in love with the details and the minutia of systems and like how is how are things gonna run efficiently and smoothly and like for like long term vision like how are we gonna optimize this? And and
Suzanne Taylor-King (09:43.053)
No.
Suzanne Taylor-King (09:55.094)
Yeah.
Sarah Fejfar (09:58.529)
And I've what I've realized about myself recently is the getting started is so hard for me. That's a big challenge. But then once I'm in it, then I'm like super zoomed in. So funny. So you're telling me that you took immediate action after being in that room. But then like the lessons kind of it took about five years to tease all of those out and.
Suzanne Taylor-King (10:04.457)
Mm.
Suzanne Taylor-King (10:20.279)
Yes.
Suzanne Taylor-King (10:27.415)
Thank you.
Sarah Fejfar (10:28.157)
come up with the next business idea. And I'm wondering, because, I mean, you had to have been fairly young when all of this was going down. Wow. Were you in the personal development world yet? Had you met personal development? Okay.
Suzanne Taylor-King (10:38.55)
Yeah, I was 20, 26.
Suzanne Taylor-King (10:48.746)
No, no, no. It wasn't until after that, in a really low point of being alone, not having a lot of money, and I had been very recently used to having a lot, that I had this moment that I was feeling kind of low and kind of down.
Sarah Fejfar (11:07.95)
Yes.
Suzanne Taylor-King (11:15.758)
and I wanted to go visit my parents in Florida. And at the time airline tickets were like 1200 bucks to fly to Florida. And I was like, crap, can't even afford that. What did I do? Like I was contemplating if it was a mistake or not, what I did. And it was then that I found, and I can't remember how I found it, but it was a landmark weekend. And...
Sarah Fejfar (11:27.185)
Right.
Sarah Fejfar (11:32.413)
Mmm.
Suzanne Taylor-King (11:44.502)
It was a weekend in Philadelphia with, and I don't even know what they call their weekend. And I went and I thought, oh, I haven't explored this space of really knowing myself on a deeper level. And there was a couple of books that came after that. And then,
Sarah Fejfar (12:06.695)
Mm-hmm.
Suzanne Taylor-King (12:13.682)
One of my patients, when I was a hygienist, offered me a mastermind group. Hey, you like to read, you're into personal growth. And I was like, I am? Okay. And he invited me to this group that met twice a month on a Monday morning before work for coffee. And I said, what time are we talking?
Sarah Fejfar (12:26.297)
Ha ha
Suzanne Taylor-King (12:42.174)
And he said seven in the morning and I was like, oh, sounds horrible. Now I would love it, you know, cause I'm an early bird now. But then I was like, oh, sounds awful. But that's when the first book we read was Thinking Grow Rich. And the second one was How to Win Friends and Influence People. And it was like I had found my home.
Sarah Fejfar (12:53.777)
Yeah.
Sarah Fejfar (12:58.899)
Mm, mm-hmm, classic.
Sarah Fejfar (13:04.161)
Mm-hmm.
Suzanne Taylor-King (13:11.03)
Obviously, I love to read now. Can't get enough of reading business books, personal development books, high performance habits stuff. And it just, I feel like that room.
Sarah Fejfar (13:11.453)
Mm.
Sarah Fejfar (13:16.785)
Same.
Sarah Fejfar (13:23.462)
Yes.
Suzanne Taylor-King (13:31.146)
really kicked things off for me.
Sarah Fejfar (13:34.873)
What was it about that room?
Suzanne Taylor-King (13:37.898)
Hmm, then I almost said no That it was I was the only woman it was four men and they were much older than me So I felt immediately Like I had mentors Immediately, you know, I had a couple business people who were in that entrepreneurial ish space and
Sarah Fejfar (13:40.793)
Mmm.
Suzanne Taylor-King (14:06.306)
just thought I had the most amazing ideas for their business. And it was this reassurance along with the personal growth of having a mentor or two. And.
Sarah Fejfar (14:10.936)
Mm.
Sarah Fejfar (14:20.317)
Was it the reassurance that you had value in the business space? Do you feel like you lost that when you went back to dental hygiene?
Suzanne Taylor-King (14:24.164)
Mm hmm. Yeah.
Suzanne Taylor-King (14:31.362)
Absolutely, absolutely. I felt like, you know, kind of like a sports player when they leave their sport at a really high level, you feel like you're out of practice. You feel like you're out of the routine of it. And I just thought, I think it gave me hope that I could have another business or I could do something impactful as a solopreneur.
in a whole different way as I started to read and learn and actually have people to talk to about it.
Sarah Fejfar (15:06.245)
Was it reassurance that perhaps the business that you, was it a business you had started with your husband that you had left? That it wasn't a one hit wonder that you did have play a major role in that success that, hmm. Wow, that's an important room right there.
Suzanne Taylor-King (15:16.447)
Yeah.
Suzanne Taylor-King (15:20.522)
Yes.
Suzanne Taylor-King (15:23.967)
Yeah.
Suzanne Taylor-King (15:30.57)
It is. And I will say the room that I was in last week, so I've been told, I don't know how many times, to slow down, to deliver less content when I teach my workshops or my coaching programs. Less, less, you're too fast, it's too much. So many times.
Sarah Fejfar (15:34.674)
Mm-hmm.
Sarah Fejfar (15:59.261)
Mmm.
Suzanne Taylor-King (16:00.442)
And I'll give this example, two weeks ago I had a workshop, I had 40 people there, and everyone said it was too much except for four. So four people loved it and they were like, oh yeah, more, more of that, please. And the other people were like, oh, deer in headlights. Oh my God, never experienced Suzanne before. That was crazy. That was too much. I got lost after 15 minutes. And
going to a workshop last week of someone else's who is just like me, fire hose, so much value. I took four pages of notes in an hour and I loved it. I love the fact that I was trying to keep up with the workshop. And I got this overall confirmation that
Sarah Fejfar (16:37.497)
Yes.
Sarah Fejfar (16:47.929)
Mmm.
Suzanne Taylor-King (16:56.406)
that's the room I need to be in, and I need to keep delivering just like that. And it was so, on a soul level, I slept better that night, thinking you don't have to go slower, you don't have to play smaller, you can do more, because there's other people out there in the world doing it.
Sarah Fejfar (16:59.506)
Mmm.
Sarah Fejfar (17:04.678)
Mmm.
Suzanne Taylor-King (17:26.394)
like that. And it was just so, it was just really impactful for me to not stress about how am I going to reinvent my workshops to be less, to be, you know.
Suzanne Taylor-King (17:49.438)
less value, less information. I didn't wanna do it, but I was looking for that confirmation.
Sarah Fejfar (17:58.397)
There's a comedian I love to follow on Instagram. Her name is Elise Myers. And have you seen her content? Okay. So she has some merch and one of them is, if I'm too much, go find less. And I feel like that's your, like the permission you were looking for and that you got in this room.
Suzanne Taylor-King (18:02.167)
Mm-hmm.
Oh, yeah.
Mm-hmm.
Suzanne Taylor-King (18:18.95)
Love it.
Sarah Fejfar (18:27.321)
last week that it's okay to be who you are. It's interesting. I always say that to students that there's a person for everyone, like there's a mentor for everyone. There's a mentor who teaches the way that you learn and who speaks the way that you hear. And I've had so many
Suzanne Taylor-King (18:33.451)
Yeah.
Suzanne Taylor-King (18:48.792)
Yes.
Suzanne Taylor-King (18:55.127)
Yes.
Sarah Fejfar (18:57.249)
scenarios where I have written stuff down, learned stuff, gotten information in some way, whether it's a book or in an event or podcast, whatever, and multiple times over the span of years. And then it takes one person saying it slightly different, and it suddenly lands. And I'm like,
Suzanne Taylor-King (19:19.102)
Yeah.
Sarah Fejfar (19:24.781)
oh, that's what that person and that person and that person and that person were trying to tell me. And I'm so grateful that they exist in the world and are like shining their light, working on making an impact, because otherwise I wouldn't have learned that lesson. And so I think it's so important that, yeah, we stay true to who we are because you're that somebody.
Suzanne Taylor-King (19:29.079)
Yes.
Suzanne Taylor-King (19:42.955)
Yeah.
Sarah Fejfar (19:52.241)
for so many people. And it sounds like in that room that you hosted recently, that the, what is the quick math? Is that like the 10% in the room that were like, your pure magic, that you're my, those are your people, right? And it's just like, you need more rooms with more of those people in them, right? And it does, it.
Suzanne Taylor-King (20:04.022)
Mm-hmm. 10%. Yeah.
Suzanne Taylor-King (20:10.38)
Yeah.
Suzanne Taylor-King (20:14.698)
Yeah, I think the key to that is the workshop I went to that of somebody I respect like to the utmost level, right? I love this guy. And I go to his workshop. And of course, he's got 100 of those people in the room because he's standing in the fact of being like that. He's saying
Sarah Fejfar (20:23.602)
Mm-hmm.
Sarah Fejfar (20:42.502)
Yes.
Suzanne Taylor-King (20:44.722)
look if you want fluff I'm not your guy you better leave so it was almost like this moment of oh Suzanne just give yourself permission to say that and you know it's that whole thing repel the people who aren't your ideal client immediately so they don't spend time hanging out with you which is
Sarah Fejfar (20:48.657)
Right, yes.
Sarah Fejfar (21:00.741)
Mm.
Sarah Fejfar (21:12.23)
100%.
Suzanne Taylor-King (21:13.45)
It's better. It makes sense. You know, look at where we met. You and I met in someone else's program.
Sarah Fejfar (21:15.701)
Yeah. Right.
Mm-hmm. Yeah, in someone else's room. We met.
Suzanne Taylor-King (21:24.707)
And I don't know.
Sarah Fejfar (21:28.097)
I will tell you that I'm in that person's program now and it is a fire hose. It's a fire hose and I'm at this place where I'm like, oh my gosh, I haven't been in a fire hose room like this before because this is so fire hose. And I'm like, I'm good. I'm really good. And this is pushing me to do more and go higher and be better. And I'm like very uncomfortable. And it's making me.
Suzanne Taylor-King (21:31.046)
Awesome. I love that. And I, hmm.
Suzanne Taylor-King (21:38.35)
Mm-hmm.
Suzanne Taylor-King (21:43.242)
Mm-hmm.
Suzanne Taylor-King (21:49.346)
That's so good. That's good.
Sarah Fejfar (21:55.805)
And they're like, did I put myself in the right room? But every time I ask myself that question, I'm like, yeah, you did. Like, you actually really enjoy this directness and this, like, this, like no fluff and this like we're moving forward and everyone's going with us. Like, get your stuff together because let's go. Yeah.
Suzanne Taylor-King (22:00.27)
Mm-hmm. Yeah, you did.
Suzanne Taylor-King (22:12.822)
Yeah.
Suzanne Taylor-King (22:17.442)
Yeah. And that's so inspiring. You know, like, if I, my mentor is 80 years old, and she didn't start coaching until she was 65. And I remember her telling me the story of her first coaching offer. And she had no website. And obviously, there was no real social media then.
Sarah Fejfar (22:27.805)
Mm.
Suzanne Taylor-King (22:46.25)
Somebody asked for her help. Hey, could you do what you did for your husband? Could you do that for my business? And she said, absolutely. I could actually do more for your business because you would listen to me more than my husband did.
Sarah Fejfar (22:55.314)
Mm.
Sarah Fejfar (23:01.277)
Hmm.
Sarah Fejfar (23:08.633)
Not the truth.
Suzanne Taylor-King (23:09.47)
And he was like, okay, how much is it? And she crossed her fingers in her pocket and said, it's $1 million.
Suzanne Taylor-King (23:29.187)
Yeah.
Sarah Fejfar (23:30.173)
It's ballsy, I love it.
Suzanne Taylor-King (23:33.458)
Yeah, but if you're going to coach somebody who has a, you know, $30 million a year company and take them to a billion dollars, a million bucks is nothing. Yeah. And it was just so like to hear her tell the story and get to spend time with someone like that, the guts and the just
Sarah Fejfar (23:44.989)
It's nothing. Yeah. Wow.
Sarah Fejfar (23:59.574)
Mm-hmm.
Suzanne Taylor-King (24:02.69)
natural ability that she had of meeting people and connecting with the right people, being in the right room, she knew she had to be that expensive or nobody would take her seriously.
Sarah Fejfar (24:06.188)
Mm-hmm.
Sarah Fejfar (24:12.082)
Mm.
Sarah Fejfar (24:18.865)
So tell me, what do you know at like a gut level after being in this room you described last week where, you know, it was 100 people that were all like loving that same, the style that you are so good at. What did you know is like a pivot you have to make or a decision you have to make or like a path you have to take going forward now?
Suzanne Taylor-King (24:45.23)
Hmm.
Suzanne Taylor-King (24:49.23)
Um, it was more that I don't have to change anything. And I think that can be as freeing as knowing what you have to change. Just knowing that I don't have to have a script and a, you know, a framework to follow for a workshop. I can do it here and have.
Sarah Fejfar (24:55.814)
Mm.
Sarah Fejfar (25:02.245)
Yeah.
Suzanne Taylor-King (25:18.366)
and it's so impactful. Yeah, it was more the permission of it that, no, you know what? You're good. And the people who are meant to be served in that way, line up.
Sarah Fejfar (25:35.172)
Mm.
Sarah Fejfar (25:38.441)
Mm, so good.
Suzanne Taylor-King (25:39.19)
Don't worry about the ones who complain. Because there's always gonna be people who don't like the way you deliver, or don't like something that you say, or don't like something that you offer. And it's really not about them. It's about the ones who do.
Sarah Fejfar (25:55.434)
Mm-hmm.
Sarah Fejfar (25:59.257)
You know, I was working with a personal development coach recently and she was saying, well, perhaps you feel so chaotic because your targets aren't aligned. And I'm almost wondering if what you experienced last week was you've got your targets like lined up in front of you. And now you just
Suzanne Taylor-King (26:15.551)
Mm-hmm.
Sarah Fejfar (26:28.269)
eliminated a few like, oh, wait, I don't have to solve for that or that or charge after that. Like, how am I going to totally reinvent myself kind of thing? You just eliminated those targets now can go like leapfrog and work after work on something that you thought was further out because now you've just eliminated that work, so to speak.
Suzanne Taylor-King (26:32.15)
No. Yep.
Suzanne Taylor-King (26:51.69)
Yeah, yeah, it's almost, you know, clear targets are really important when it comes to goal setting. I'm a big numbers person, you know, you want five clients. I know I have to talk to seven people. Okay, so I know my numbers, but I think when it comes to delivery style, you know, hosting workshops, hosting events, and I do that all.
Sarah Fejfar (26:58.397)
Mm-hmm.
Suzanne Taylor-King (27:21.206)
the time. But I think the clarity that comes in knowing I deliver a fire hose. Don't come to a workshop thinking that I'm going to spend 20, 30 minutes talking about myself. You want to know about me, go to my website.
Sarah Fejfar (27:22.129)
Mm.
Sarah Fejfar (27:41.689)
Read the bio. Yeah. We're going to move fast here. I think that's a mistake people make when they're curating their experiences, their rooms. They think they have to be everything to everyone. And that's actually why their rooms aren't filling, is because it's not clear who you're for and who you're not for.
Suzanne Taylor-King (27:43.146)
Read the bio. Right. Read the bio. Yeah.
Sarah Fejfar (28:10.221)
It seems like you just unlocked a huge piece last week.
Suzanne Taylor-King (28:13.806)
Well yeah, or sometimes I notice with a lot of my clients that they're following a script or somebody's webinar outline that says for the first 20 minutes you poke the pain and then you talk about yourself and how you solved it. They're following this and then they do that every single time they have an event.
Sarah Fejfar (28:37.83)
Yes.
Suzanne Taylor-King (28:44.014)
God forbid you have somebody who comes to two of your workshops and they have to sit through that and then you're hiding behind slides. Oh no. Like please don't make me do that. And I think that that's a product that somebody sold, right? Is that webinar formula or the script? That's a product somebody created, which it works for some people.
Sarah Fejfar (28:56.497)
Mm.
Sarah Fejfar (29:06.734)
Mm-hmm.
Suzanne Taylor-King (29:12.782)
It's not gonna work for everybody, depending on your audience and you. I think you have to lean into that thing that makes you unique and your unique genius. And if it's not a script, well, most likely it isn't, but being comfortable with the fact that I don't have a script here and...
I'm going to trust that the right information is going to come out with my bullet points.
Sarah Fejfar (29:49.638)
Mm-hmm kind of co-creating people support what they create and you're saying like I I'm you're really good at co-creating it in real time with your audience
Suzanne Taylor-King (29:53.227)
Yeah.
Suzanne Taylor-King (30:00.43)
Mm-hmm. Yeah.
Sarah Fejfar (30:03.933)
Tell me you've had several successful exits and I'm wondering what's something looking back over the, what is it, 30 plus years that you've been in business that you can say like from the very beginning, that was something I was so good at and it's like your superpower and it's still kind of.
following you along and maybe you didn't realize it was there in the first one or maybe even in the second one, but it's, you're just darn good at that.
Suzanne Taylor-King (30:40.622)
Building rapport with people, building that human connection, having the person I'm talking to or with, or even a group of people feel seen, heard, and valued. And that came from my dental career, 110%.
Sarah Fejfar (30:42.202)
Mmm.
Sarah Fejfar (30:56.406)
Mm.
Sarah Fejfar (31:06.129)
Were you a dental hygienist before you built the business with your ex? Okay. That's so interesting. Cause that's, that was my mother's profession. And yeah, my grandfather is a dentist and one of my mom's sisters is also a dental hygienist. I just feel like it's kind of in my family. Yeah.
Suzanne Taylor-King (31:10.935)
Uh, yes, that's what I went to college for.
Mm-hmm.
Suzanne Taylor-King (31:19.339)
Really.
Suzanne Taylor-King (31:24.309)
Uh huh.
Suzanne Taylor-King (31:28.519)
Oh well.
It's in the blood. Yeah.
Sarah Fejfar (31:32.825)
Yeah. And I just went to the dentist on Friday and I got like two thumbs up and I just take pride in the fact that they always tell me I'm doing a great job brushing and flossing because, you know, I'm my mother's daughter and I want to do a good job. And that's what she says to do. So, yeah, and I feel that I feel like it's interesting being in the dental chair because it's such a one sided conversation.
Suzanne Taylor-King (31:37.358)
That's good.
Suzanne Taylor-King (31:42.741)
Excellent.
Suzanne Taylor-King (31:47.57)
Yep. It's all right.
Suzanne Taylor-King (31:59.746)
Well, think about, I remember that's another room that changed my life. I stretched at the beginning of my coaching career and paid for Tony Robbins Mastermind Group. There was about 500 people in this Mastermind Group and the very after. And it was the very beginning of my health coaching journey. So 2009-ish. And...
Sarah Fejfar (32:17.149)
Was this before or after the divorce? Okay.
Suzanne Taylor-King (32:29.802)
in this room of 500 people, we're on Zoom, no, we were on Skype and we had to put what we did before we became a coach. And so this is 500 coaches in this mastermind group. And you know, I type in dental hygienist and it rolls up the chat and Tony Robbins says, who is the dental hygienist? And I was like,
He's gonna talk to me, oh my God. And he said, I want you to understand something. And he told me that this natural ability to go to a waiting room, call somebody's name, who doesn't wanna be there, who is maybe fearful or has anxiety about being there, and in the one minute walk back to your room, they get in a chair.
Sarah Fejfar (33:15.162)
Mm.
Suzanne Taylor-King (33:27.526)
lay down and invite you into their body. You have a skill of making people feel seen, safe, and they trust you. You will have no problem as a coach.
Sarah Fejfar (33:31.387)
Mmm.
Sarah Fejfar (33:38.097)
Mmm.
Sarah Fejfar (33:44.657)
Wow.
Suzanne Taylor-King (33:46.798)
Mm-hmm.
Sarah Fejfar (33:48.661)
I'm just thinking about all the dental hygienists I've worked with, Aaron, so many of them have that in common. Yeah. Wow. Huh. Yeah. I started laughing because after I got out of the chair on Thursday and walked to the front desk, I asked the-
Suzanne Taylor-King (33:55.763)
Yeah, yeah. Yeah, I think it's a it's a personality thing, you know.
Suzanne Taylor-King (34:14.14)
Huh?
Sarah Fejfar (34:17.329)
front desk lady, I said it, cause I had a different dental hygienist and then I usually do and I said, well, what happened to that girl that was here? Cause I actually didn't really care for the one that I had and I didn't feel that warm and fuzzy like embrace and I was missing the girl that had been there and I was like, oh yeah, she just, she decided to leave dental hygiene and go to teaching. And I was like, aw, sad.
Suzanne Taylor-King (34:26.05)
Mm-hmm.
Sarah Fejfar (34:47.285)
No more of those delightful walks with that woman. But wow, what a what an experience to have. Tony say that to you. That was another moment where did that feel like permission to keep going? Like, oh wait, you do have some special skills here.
Suzanne Taylor-King (34:50.443)
That's right.
Suzanne Taylor-King (34:59.659)
Yeah.
Suzanne Taylor-King (35:06.442)
It did. It did. And I think that program was ten thousand dollars. And that was a big stretch before I was making money as a coach. And that moment made it worth it. So like, it's almost like that moment of validation awareness that
Sarah Fejfar (35:13.444)
Mm.
Sarah Fejfar (35:33.36)
Mm-hmm.
Suzanne Taylor-King (35:34.714)
I naturally had an ability that I didn't, I didn't acknowledge it within myself. So that kind of made me really passionate about helping other people acknowledge that unique genius. And it's more than your certifications. It's more than, you know, what you do for a living. It's who you are as a person. Like, who were you?
Sarah Fejfar (35:40.102)
Mm.
Suzanne Taylor-King (36:02.274)
before you started this business? And what have you been through struggle-wise, trauma-wise, triumph-wise? Those are the things that actually go into making who you are as an entrepreneur. And I think without acknowledging them, there's opportunities that are missed.
Sarah Fejfar (36:07.366)
Mmm.
Suzanne Taylor-King (36:26.946)
Grief is a big thing. I've had a lot of grief in my life, a lot of loss. And those are qualities in me that I can be more empathetic and more compassionate with my clients. And it's no surprise to me that within the past month or so, I've had four clients lose a parent or a sibling.
Sarah Fejfar (36:52.28)
Oh wow.
Suzanne Taylor-King (36:55.186)
And now I think I have 27 clients right now. That's a lot in 27, you know, to have lost a parent or sibling in a month long period. But I feel so fortunate that I'm able to share with them and listen in such a compassionate, empathetic.
Sarah Fejfar (37:03.709)
Mm-hmm.
Yes.
Sarah Fejfar (37:17.241)
Mm.
Sarah Fejfar (37:22.213)
Yeah.
Suzanne Taylor-King (37:22.454)
And it's only because I've had those experiences too, that I can be that person for my clients.
Sarah Fejfar (37:30.062)
Wow.
Yeah, I think the universe did align that specifically. Wow.
Suzanne Taylor-King (37:35.806)
Yeah, I think so too. I think so too.
Sarah Fejfar (37:40.401)
That's a unique skill set. The, I need to come up with a different name for it. The fire hose, the direct coaching, but also the super compassionate flip side.
Suzanne Taylor-King (37:52.994)
Hmm. I had a mentor a while ago who told me I Can hold your hand Hold your hold your heart and kick your ass
Yeah.
Sarah Fejfar (38:10.585)
I've, I've.
Suzanne Taylor-King (38:11.199)
Yeah, it's that graveness that's required, you know, to be an entrepreneur.
Sarah Fejfar (38:17.873)
Yes.
Suzanne Taylor-King (38:19.618)
But we do have to deeply know ourselves. And I could only ask my clients to do that if I was willing to do it.
Sarah Fejfar (38:29.116)
Mm.
Sarah Fejfar (38:35.733)
Say that again. You said we have to deeply know ourselves. Is that what you said? Yeah. I believe that so much. I have an episode that came out today actually on that topic that I just never expected to find myself in the personal development aisle of Barnes and Noble ever. And or the, you know, the self-help, I think is what it's called.
Suzanne Taylor-King (38:42.114)
Yeah.
Suzanne Taylor-King (39:03.351)
Yeah.
Sarah Fejfar (39:04.141)
And I always knew that there was a shelf of books over there, but I definitely felt like that was probably like weird woo that wasn't for me. And it turns out it is for me. It's for all of us. And I've been working with a therapist every week this year, and that's been a game changer in that awareness that you were talking about, that kind of acknowledgement of...
Suzanne Taylor-King (39:27.575)
Yeah.
Sarah Fejfar (39:33.373)
who we are and what we've been through. It's been massively helpful and I do think it's setting me up to be more coachable for sure to be able to take on higher level coaches and be receptive to the coaching. There's so much that we...
Suzanne Taylor-King (39:39.371)
Yeah.
Suzanne Taylor-King (39:55.338)
Yeah.
Sarah Fejfar (40:00.181)
Yeah, I love that you said acknowledgement is huge that and there's so much that we don't there's so much that we don't realize that we went through that has set us up to be that allows us to be kind of superheroes in our niche and there's so much that happened for us that is also like a hindrance that we don't even know that we're
Suzanne Taylor-King (40:27.274)
Oh yeah, just self-sabotage is, my biggest thing was over money, of course. I've had times in my life where I had a lot. I've had times in my life where I've had very little, but I was raised as a child to not ask for money because nice girls don't ask their grandparents for money.
Sarah Fejfar (40:41.391)
Yeah.
Sarah Fejfar (40:49.895)
Mm.
Sarah Fejfar (40:56.636)
Mmm, really.
Suzanne Taylor-King (40:59.094)
Yeah, nice girls don't ask for money. And I thought, God, I'm only seven. Why can't I ask for money? Right? But that message was so loud when I first became a coach that I worked with everybody for free unless they volunteered the money.
Sarah Fejfar (41:06.011)
Mmm.
Sarah Fejfar (41:16.036)
Mmm.
Mmm.
Sarah Fejfar (41:32.996)
Wow. That's super powerful. Yeah.
Suzanne Taylor-King (41:38.846)
And I had to realize that was holding me back. And it was through time in therapy, time in personal development, that, oh, that's the message I hear in my head when it comes time to sign up a client. It's, okay, you plan the schedule, they're gonna be your client, their first session is next Tuesday, and then I would never say, and how would you like to pay?
Sarah Fejfar (41:48.87)
Mm-hmm.
Suzanne Taylor-King (42:11.714)
That went on for a year. And I finally had to say, and look at myself and say, okay, why is this happening? You don't mean to do that, but it's just the default. And it's only because of self exploration and knowing yourself on a really deep level, oh, that came from this. And I can intentionally change that behavior.
Sarah Fejfar (42:24.313)
Mmm.
Sarah Fejfar (42:43.309)
Yeah, the identity piece. That was something that came up just last week for me was I'm really trying to dig into perfectionism. And my therapist said that, well, what if you decided that the perfectionism was a coping and survival tactic that you...
Suzanne Taylor-King (42:46.281)
Mm-hmm.
Suzanne Taylor-King (42:56.686)
Mm.
Sarah Fejfar (43:13.857)
started to use when you were little in order to get through. And because that was what was required in order to be in that environment. And that because it's a survival and coping mechanism, you can decide that that's not your identity and proceed in a different manner. It's like, wow, that's interesting.
Suzanne Taylor-King (43:18.604)
Mm.
Suzanne Taylor-King (43:40.322)
Yeah.
Sarah Fejfar (43:41.721)
and super helpful. I wonder the money mindset of why can't I ask for money? And that like nice girls don't ask for money. In the first business.
Suzanne Taylor-King (43:54.563)
Mm-hmm.
Sarah Fejfar (44:03.249)
Did you put your, were you in a position where you were asking for money or did you put yourself in all the other roles?
Suzanne Taylor-King (44:09.986)
Yeah, but it was totally different. It was totally different because it was retail. People were getting something for something.
Sarah Fejfar (44:14.353)
Mm.
Sarah Fejfar (44:19.065)
Yes, it's tangible exchange, which feels very natural, normal. Like we're just, that's inherently in us.
Suzanne Taylor-King (44:25.943)
Yes.
Suzanne Taylor-King (44:31.69)
Yes. Yeah, it was a natural exchange of energy. But when it came to coaching, that meant I'm putting a dollar value on my knowledge and my time. And that just felt foreign to me without some really deep work on it.
Sarah Fejfar (44:35.852)
Mm-hmm.
Sarah Fejfar (44:57.189)
What, if you don't mind my asking, what do you think that you had to acknowledge in order to make the ask or make the ask for more?
Suzanne Taylor-King (45:13.01)
Oh boy, there was so much there, but self-worth, that there was value in the knowledge I had accumulated and put together, that there was value in spending time with me to reach your health goals.
Sarah Fejfar (45:18.481)
Mm.
Sarah Fejfar (45:36.12)
Mm-hmm.
Suzanne Taylor-King (45:39.538)
Yeah, it was all about me. It was all about that acknowledging that I had value and worth and experience set that other people were wanting and needing, and that was worth something. I think that was a journey of self-worth, self-love, self-acceptance, no matter whether I was, you know.
Sarah Fejfar (46:04.663)
Mm.
Suzanne Taylor-King (46:09.13)
gonna get into another relationship or whether I was going to be a parent someday. Like I had to do that work for everything, you know, not just for being a coach and asking for money, but I needed to do that work to be a good partner, to be a good mom, to be a better human. And I'm thankful that
Sarah Fejfar (46:33.458)
video.
Suzanne Taylor-King (46:37.294)
Coaching made me address that.
Sarah Fejfar (46:41.677)
Yeah. Is there anything that you do on a daily basis now that still primes you to acknowledge, to continue to acknowledge the value and the worth and all the things so that you can continue to ask the money, ask for the money and make the sales? What is it?
Suzanne Taylor-King (46:51.01)
Mm.
Suzanne Taylor-King (46:58.414)
Chris.
Suzanne Taylor-King (47:03.882)
Yes, yes. And every day, my carpet here in my office has circles in it. It's just in the design of the carpet. And I remembered this energy medicine activity called the circle of excellence, where you stand in a circle and you remember all of the knowledge and the things that you've
physically putting them into the circle with you. And go something like, I'm a product of all the books I've read, the courses I've taken, the mentorship I've received, the programs I've done, the people I've served, the conversations I've had. And as soon as I started to do that, just then, whole body goosebumps. And it's like a change in your cellular energy to remember.
how powerful you are.
And that's the piece is the remembering is not a one-time thing. You have to do it over and over and over again until it becomes part of your cellular energy.
Sarah Fejfar (48:11.677)
Mmm.
Sarah Fejfar (48:23.985)
Wow. So you're just like reminding yourself on a daily basis of your identity and what, what it, am I also hearing what it took to get there?
Suzanne Taylor-King (48:35.838)
Maybe. Yeah. What it took. I mean, it was lots of all the books I've read, all the courses I've taken, all the conversations I've had, all the people that I've coached, the courses I've paid for, the courses I took for free. There's so much that goes into that. And every day is a little different, but the idea is the same. Is that remembering who you are?
Sarah Fejfar (48:41.169)
Mm-hmm.
Suzanne Taylor-King (49:05.122)
and what you've done to get yourself to today. And especially if you're helping other people, it's important to remember that, even some of the bad things, you know?
Sarah Fejfar (49:22.965)
So would you almost call it an arrival ritual into your day? A priming exercise?
Suzanne Taylor-King (49:28.866)
Hmm. I would call it like a priming. Yeah, it's, yeah, it's definitely, um, it's a very distinct time in the day, you know, first thing in the morning, grab a cup of coffee, walk into my office. I stand by the window and look outside. It's typically first light a day and I say a little prayer and I remember who I am and what I'm here to do.
Sarah Fejfar (49:58.429)
Hmm
Sarah Fejfar (50:02.317)
I'm such a practical person that the question that's coming to my mind is, do you read something? I've heard of like Donald Miller has like a binder with his eulogy and his one and five and 10 year plan and he reads them as a way to remember who he is and where he's going. And yeah.
Suzanne Taylor-King (50:20.334)
Mm-hmm.
Suzanne Taylor-King (50:25.474)
Mm.
Suzanne Taylor-King (50:29.118)
I love that too.
Sarah Fejfar (50:32.953)
I tried writing it for a while, but then I found it was the person in me who has the piece of me that's constantly in scarcity was like, oh, that's taking too much time. And I'm wasting it on the writing. So I've gotten to reading as well, kind of my own kind of put together acknowledgement of where I'm going. But I don't do this piece of...
Suzanne Taylor-King (50:35.011)
Mm-hmm.
Sarah Fejfar (51:00.665)
where I've come and who I am and who I've served. And I'm loving that.
Suzanne Taylor-King (51:03.35)
Well, what I like about it is the energy aspect of it. And I learned the most about energy medicine from Donna Eden, Eden Energy Medicine. And part of the vibe raising thing of it is energetically bringing the stuff to you.
Sarah Fejfar (51:08.284)
Mm.
Suzanne Taylor-King (51:31.222)
So if you imagine standing in a circle and you're physically saying, I'm all the books I've read, the knowledge I've received, like you're actually bringing those things to you. And for me, I think that's part of it. And I'm not a super woo-woo person, but I do believe in law of attraction and bringing things to you. And
Sarah Fejfar (51:56.985)
Mm-hmm. Yes.
Suzanne Taylor-King (52:01.358)
I know when I do that and I know...
when I'm attuned to that energy, I'm unstoppable. When I doubt it, when I skip it, I notice a difference. And to me, energy is everything.
Sarah Fejfar (52:12.124)
Mmm.
Sarah Fejfar (52:26.165)
Oh, I love that so much.
Suzanne Taylor-King (52:29.174)
Nice. Glad I got to share it with you.
Sarah Fejfar (52:32.541)
That's magical. I wonder.
Before we wrap up, I'm wondering...
Sarah Fejfar (52:44.925)
I'm wondering what you're reading right now.
Suzanne Taylor-King (52:48.826)
I'm reading. I am reading a book called Araté by Brian Johnson. I did a coaching program, a life coaching program with Brian about four or five years ago called Optimize. I did it for me, didn't do it for my coaching practice. It was really ancient wisdom, modern tools, and science.
Sarah Fejfar (52:49.457)
Mm-hmm.
Sarah Fejfar (53:15.303)
Mm-hmm.
Suzanne Taylor-King (53:18.23)
and a lot of stoic philosophy, which I love, and a great cohort of people, again, all eating, moving, sleeping, meditating, eating properly, exercising every day, 500 people in this program, and it was just great energy to be around. And he wrote a book, which is basically the coaching program in really short little chapters, like one-page chapters.
Sarah Fejfar (53:46.737)
Wow.
Suzanne Taylor-King (53:47.658)
and I love it. So of course I bought it when it was released about a month ago. So I'm reading that upstairs. Downstairs right now is, I have to look, it is, I am rereading, Convince Them in 90 Seconds, and I had to look at the author Nicholas Boothman. It is basically a body language, energy,
a way to captivate an audience and a way to read other people. And you know, reading energy and you know, kind of commanding the room with your energy. And as soon as I heard about the book, it's an older book. It's like, oh, I'm gonna have to read that. So that's my downstairs reading. I'm typically reading two books at a time, one at night before bed that
Sarah Fejfar (54:20.903)
Mm.
Sarah Fejfar (54:30.875)
Yes.
Suzanne Taylor-King (54:47.71)
has no business relation. Like if I read business before bed, I can't sleep.
Sarah Fejfar (54:49.729)
Oh.
Suzanne Taylor-King (54:57.142)
So typically read something for myself at night before bed.
Sarah Fejfar (55:03.829)
So I always thought I only read, was allowed to read one thing at a time and that that's what I did. But I'm reflecting on how you described your reading right now. And I actually, I don't have an upstairs and a downstairs book. I have a, I'm walking the dog book. So something I'm listening to on Audible. And right now that's How to Do the Work by Nicole LaPera, I think.
Suzanne Taylor-King (55:14.057)
Mm-hmm.
Suzanne Taylor-King (55:23.247)
Okay. Mm-hmm.
Suzanne Taylor-King (55:31.766)
Oh, yes.
Sarah Fejfar (55:32.349)
Okay, and then I have a, I now have a new routine as of September. I go do the dry sauna and the cold plunge, and you can't do the phones in the sauna. You know, it's not good for the phone. So I have a sauna book, and it's paper, and it's like the first time in years that I've been reading a paper book, and it feels like a huge accomplishment to,
Suzanne Taylor-King (55:45.302)
Love it.
Suzanne Taylor-King (55:49.548)
Right.
Suzanne Taylor-King (55:58.594)
That's amazing.
Mm-hmm.
Sarah Fejfar (56:01.601)
move through a paper book. And that one actually is I'm finishing, I'm finishing this week, Michael Hyatt's Your World Class Assistant. And then I didn't realize I do. Oh, it's just about hiring, training and leveraging an executive assistant. And then I love systems and organization and process.
Suzanne Taylor-King (56:09.417)
Uh.
Suzanne Taylor-King (56:13.974)
What is that one about?
Suzanne Taylor-King (56:20.014)
Okay, okay
Sarah Fejfar (56:30.137)
and I'm working with a couple clients on optimization of their assistance so that they can do a better job with systems and scaling. And then I didn't realize I do this, but on my nightstand, my book before bed is always a cook.
Suzanne Taylor-King (56:40.428)
Amazing.
Sarah Fejfar (56:57.069)
I love reading cookbooks. I must, I just, it's food is my favorite thing. I just love it. Well, events are my favorite and then food are events and then flowers and then food. I don't know those, those three things, but isn't it interesting? They all go together too. It was so a cookbook, but.
Suzanne Taylor-King (56:59.394)
Do you dream about food?
Suzanne Taylor-King (57:09.429)
Uh-huh.
Suzanne Taylor-King (57:14.446)
Amazing. Yeah.
Sarah Fejfar (57:18.805)
We must have heard about that, how to convince them in 90 seconds in that same event that we were in recently because I got that from the library. It turns out it's not on Audible. And so it's now sitting in my bedroom as the next, it's like, well, it's second in line after I finish my current sauna book. So I'm excited about that. All right, Suzanne, this has been amazing. I wonder what have you got going on?
Suzanne Taylor-King (57:24.77)
Mm-hmm.
Suzanne Taylor-King (57:31.936)
Nice.
Suzanne Taylor-King (57:38.487)
Nice.
Nice.
Sarah Fejfar (57:48.893)
right now that we should know about and where can lynchpin nation find you?
Suzanne Taylor-King (57:54.566)
uh, Susanne Taylor King.com for all the good stuff. Uh, I have an incredible podcast that just, uh, relaunched my live stream series of about eight episodes in. I have a great episode with Bob Berg, the GoGiver author, and another episode with Ethan Butte, who wrote a book called Human Centered Communication. Awesome episode.
Sarah Fejfar (57:56.57)
Okay.
Sarah Fejfar (58:04.721)
Yay.
Suzanne Taylor-King (58:21.766)
My most recent guest is a rebranding expert who rebrands business, reinvents branding for businesses. Really great conversation. So that's one way. And then I have a community of entrepreneurs, business owners, service providers, and I have made the big hairy goal of taking them off social media and into their own platform.
Sarah Fejfar (58:25.885)
Wow.
Suzanne Taylor-King (58:50.942)
so that I can provide even more value events, courses, swipe files, and just have over 60 courses I've created in the last 15 years and only four or five of them were available for sale. And I just thought, it's time. It's time to get them all in one place and I'm ready to be off social media even more.
Sarah Fejfar (58:57.969)
Yeah.
Sarah Fejfar (59:15.162)
Yes.
Sarah Fejfar (59:19.685)
That's exciting!
Suzanne Taylor-King (59:21.546)
Mm hmm. Yeah.
Sarah Fejfar (59:23.209)
Okay, well I'm gonna link all that up in the show notes. I'm grateful for the conversation and your time today, and wish you an absolutely outstanding holiday season. Thank you for being here.
Suzanne Taylor-King (59:27.199)
Awesome.
Suzanne Taylor-King (59:33.718)
Thank you.
