Sarah Fejfar (00:03)
Kristina, welcome to Green Room Central Studios. Say hello to Linchpin Nation.
Kristina (00:14)
I'm so excited to be here. Thank you so much for having me.
Sarah Fejfar (00:17)
I've been looking forward to this ever since I found you on Instagram. And I think it was via Chris Harder because I'm a big follower of his and love his podcast. And and ever since then, I've just been smitten with your positive energy. I could just you just light up a room. I could tell. And I know I haven't been in a physical room with you yet, but just kind of observing from the outside, looking in on Instagram, I could just tell that.
Kristina (00:38)
I'm out.
Sarah Fejfar (00:45)
you are like your brand says like high vibe and I value that so much. And...
Kristina (00:50)
Thank you. That's such a wonderful compliment. All of Chris's people, like everyone who's connected with Chris or follows Chris, like they're good people.
Sarah Fejfar (00:58)
I agree. I agree. Isn't that cool to have mentors that you just know they attract the best people? Yeah.
Kristina (01:06)
Totally. Yeah, even this year I'm in in Chris's Elite Mastermind and people keep being like, oh look you keep like Investing with Chris like over and over again. I'm like, yeah It's because he actually brings together like most amazing people like no matter what room I'm in where he's there. It's always um, yeah, so
Sarah Fejfar (01:23)
Yeah, so I just I've just noticed how you show up on social media and let people into your life and that's super attractive and and then the confidence that you display on your your topic of expertise and your love of events like me. So I just I've been excited and I'm glad that we're here together today. I thought I'd start with a question just to have a little fun and have you share a story. So a little backstory on me.
About six and a half years ago now, I made my way into my very first personal development seminar. It was four days and it absolutely changed the entire trajectory of my life. Within 11 months of being in that room, I'd left a 16 year corporate career and started my own business. I had sold our house and paid off all the debt we'd been under for a decade and a half and moved from the Midwest in the United States where we'd been our entire lives to the Pacific Northwest. I'm out in Oregon now.
And it was just such a massive shift. And so the question for you is, what's a room that you made it into that changed your life?
Kristina (02:30)
Mmm, this is such a good question. So and this kind of brings back like why I'm so passionate about events to Sarah because I So similarly, you know, we start the social snippet. We're kind of getting started I'm listening to Chris and Laurie's podcast and Chris says something about fast foundations, which was nice for my in that He used to run and he was like, it's the last round. I'm ever gonna run it I'd love for anyone who's interested to be a part of it. And at that time it was a stretch for us. We've just started
You know, now our business is multi -six figure, but at the time, like we were just like, we had maybe three or four clients. And I begged Maria to go. Like I was like, it's an online thing. We're like a two for one, cause we're like, you know, a business partner. This is gonna be so great. And she was like, if you're passionate about doing this, like let's do it. And what was so amazing about that room, even though it was virtual, and then I went on to do the in -person as well, is it was so incredible to be around people who saw you for the way you saw you.
Sarah Fejfar (03:26)
Yes.
Kristina (03:26)
Early on when you're starting a business, it's easy to get stuck in the like, oh, I'm a this. Similarly, I had a six -figure job I loved. I had the job I dream job. I had the job I thought I'd have when I was 60 at 28. I loved my coworkers. There was just so much good stuff. And I felt like I needed more. And the people I was around were...
Sarah Fejfar (03:37)
Yep.
Mm.
Kristina (03:49)
gave me so many accolades and it was so great. Like I had such a good thing going. Like how could I want more? Like how could there be anything else? Like what else? Like so greedy, you know? And being around people where I was like, I have this vision of being like an entrepreneur that runs a business that, you know, it looks like this. And people seeing you in that light helps you step into that light more.
Sarah Fejfar (03:56)
Yes.
Mmm.
Kristina (04:10)
And so that was a really transformational experience. I went on to do it twice and then as well as mentoring it later on in its last round. And so it's incredible to think about like how much that room really like shaped me, which is why I'm actually so passionate about our secondary brand, which is High Five Women, which is creating rooms in Canada for women because I would go to a lot of these rooms and you'd sit there and all of them would be Canadians, like Canadians traveling to the States to learn from Chris and Laurie, to learn from all these amazing people.
And so I wanted to bring back some of that magic here in Canada too.
Sarah Fejfar (04:43)
Yeah, I think that's so special that you're doing that. And I kind of wonder, do you see the work that you're doing to further the Canadian female entrepreneurial space in Canada? Do you see that as a little bit of a give back because you're almost doing what you, you're creating the room you wish existed, right?
Kristina (05:07)
And it's neat like something I we started with and this is something that I think I'm really passionate about too is that like anybody can start doing events if you're passionate about it if an event in my opinion can be one other person it can be one other person and One of my mentors she like invited a bunch of people for lunch every week consistently just invited people for lunch That's so powerful. I just bringing people together and so for us. It was just about getting started. We started with some small lunches and
Sarah Fejfar (05:19)
Mmm.
Kristina (05:35)
bringing people together. The first one had 12 people, second one had 25, and we've kind of grown from there. And it's amazing to see them connect with each other, but then also look to us for mentorship and guidance and scaling advice and things like that, which I'm like so amped and excited to give people.
Sarah Fejfar (05:52)
Where did you get the bravery there? And also, how did you give yourself the permission to start small? Because I think a lot of people feel embarrassed to say like, I'm just going to start with a room of 12. But then look how far you've grown, right?
Kristina (06:10)
Mm -hmm. Yeah. Yeah, so I think it's about... I'm so sorry, sorry. I just have this tickle. Can I just drink some water really quick? Okay, right.
Sarah Fejfar (06:19)
Yeah, yeah, that's the beauty of pausing and editing podcasts. I was the same was happening to me earlier today. I was like, oh, please allow these interviews today to go off without me hacking up along.
Kristina (06:36)
So odd, I always find it like when I'm interviewing I'm fine, but when I get interviewed it's like too much talking and I'm like, ah. So in terms of getting the confidence and you know, bravery, I guess, Sarah, like to put it in your words, like to do some of these things small, it's remembering that like if one person is impacted by your mission, it's worthy.
Sarah Fejfar (06:42)
Yeah. Yeah.
Kristina (06:58)
So for us, it's really small and I can tell you a little bit where the idea came from, because that could be helpful. But basically one of the things we were talking about at a master is that past foundations actually, we were talking about was audience growth. And so many people were like, oh, the algorithm, Instagram. And, you know, I always have advice about that because I run a social media agency, but, but I was like, oh, like interesting. And Chris actually said, Chris was like, you know, who's winning? Are the people who can get people in person.
Sarah Fejfar (06:59)
Mmm.
Yes.
Mmm.
Kristina (07:26)
because there's people who have magic and I think I'm one of those people where I'm like much better in person than I am online. And I always like laugh because I'll meet somebody online and then I'll see them in person and there's no recollection. Like I literally, it's like I'm meeting them for the first time. It does not resonate the same way. But if I meet you in person, I'll remember everything you ever tell me about you. And so it's such a different kind of experience. And so I thought to myself and I talked to Maria about it, I was like, wouldn't it be interesting if we just got like a few women together.
Sarah Fejfar (07:44)
Okay.
Kristina (07:53)
we had these amazing groups of entrepreneurial women. We had all these group chats where we were celebrating each other. We were talking about big things. All of our friends were scaling towards some figures. It was so cool. And we thought everyone kind of needed that. And so we just didn't actually did it as a little private invite the first time. And we asked people, and I think that sometimes removes the barrier, but Sarah, where you're not like, hi everyone, come to my event. Here's the link. Oh, still 40 tickets, like 39 tickets now. My mom.
Sarah Fejfar (07:53)
Yes.
Kristina (08:21)
bought in. You want to be able to protect yourself a bit. So what we did is we did some market research and voice noted a whole bunch of girls that we were like, okay, we're connected to you. Maybe we're not best friends. Maybe you're a client, something like that. And we say, hey, would you come for lunch here? It's a fixed plate. And so it cost 75 bucks. Me and Maria, we made $4 on the first one because we bought everybody a little gift. And afterwards, we were like, that wasn't profitable, but that was so impactful.
Sarah Fejfar (08:34)
Yes.
Yes!
Yeah.
Kristina (08:51)
And the women got together, there was like 13 women, we were like in the basement of this like vegan restaurant, and it started at one o 'clock and we just did a few things that we knew would work like in getting them connected with each other, which I can talk about, but it was four o 'clock and I was like, we need to leave this restaurant. Like it's time to go ladies, but it's because there weren't these kinds of spaces. So I think going first and trying things, you know, you might try something and one person shows up, thinking about the impact you can make on that one person.
I think changes the lens of how you show up differently.
Sarah Fejfar (09:26)
So true. That's a really important, I think so much of the entrepreneurial game is mindset and how we kind of focus on self -care in the thoughts that we think. Is this a space that you've put some attention to in your own business? Like managing self -talks that you can put yourself out there and do these really big things, which I think a lot of...
Kristina (09:33)
Mm -hmm.
Enjoy.
Sarah Fejfar (09:56)
entrepreneurs feel like doing what you're doing and creating the in -person room is scary and perhaps overwhelming and imposter syndrome pops up.
Kristina (10:06)
Mm -hmm. So I'm just gonna tell you imposter syndrome still pops up for me all the time so like every time we Put any kind of event on I'm like are people gonna come to this? Like is like what if we put that out and nobody buys that and you know And then we just want to deposit a massive deposit on the space like so there's a few tactical things we always do before Launching anything to make sure we have a bit of buy -in from people like again, I don't mind sharing any of those but it's just I think mindset work is so important when it comes to events and I
Sarah Fejfar (10:11)
Okay.
Yeah.
Yeah.
Kristina (10:35)
any kind of entrepreneurship, right? Because if you're feeling like levels of imposter syndrome, it can keep you from doing the big things that are actually the stuff that's like needle moving in your business. So I know for myself, like I used to be so nervous about like asking for things. Like I'm not an asker at all. So when we started, when we had this vision for our.
Sarah Fejfar (10:43)
Yes.
Kristina (10:57)
I knew it was going to require sponsorship. Like I knew it. I was like, this is the -
Sarah Fejfar (10:59)
Mm.
Mmm.
Kristina (11:06)
but it was more about like, I wanted to be.
Sarah Fejfar (11:09)
Yeah.
Mmm.
Yeah.
Kristina (11:18)
going to their events, speaking at their events, showing up for people, sharing.
Sarah Fejfar (11:23)
Yeah.
Kristina (11:28)
stadium. It doesn't have to be a $500 ticket, but it's thinking about like how do you build goodwill with your audience so that when it's that time to do something like that, you have some buy -in and you have people who are excited to buy from you. So totally, me and my business partner face imposter syndrome all the time and I think the only way around is just to continue to work on it and continue to validate the stuff that you're working on.
Sarah Fejfar (11:29)
Yeah. Yep.
Hmm.
Yeah, yeah. Well, let's since you brought it up, let's talk tactics for a couple of minutes, because I think that the the hype, the game of hype on social media plays a really big role in filling events. And and that since that's your expertise, I'd love to know, like, what do you what tactics do you employ when you're thinking about getting started filling in another room?
Kristina (12:15)
Mm -hmm. So I think one of the things that we do well is we do get buy -in from the beginning from people to get a sense of this is something people would want but not so much that we're asking their opinion on if we should do it. So I think there's that like line there where people might say like, oh, I would love, you know, you connect with some of your super fans, some of those people who are like, they buy everything that you do or they come to everything you do and you appreciate and you love on those people so much and you message them and you say, hey, thinking about running an event on this date.
Sarah Fejfar (12:35)
Yeah. Mm -hmm.
Kristina (12:43)
this is what the makeup would be, like what would you pay for that? What do you think about that? And not them being like, well, I'm with my sister's baby shower, and you're like, oh, can't do that date, like that's not it, but it's more about like, conceptually, does that make sense for people? I think one of the things business owners fall into a lot is we build things for ourselves, not our audience. And so when we build things for ourselves, like people don't want them. So for example, a few years ago, we had an incredible summer retreat.
Sarah Fejfar (12:46)
Yeah.
Yeah, yeah.
Mmm.
Kristina (13:09)
like a really incredible summer retreat. Like sold out, I never even had to advertise it. I sold my entire retreat like that, private invites. And I was like, we're gonna do a winter retreat. It's gonna be so cute. Like everyone's gonna wanna do this winter retreat and like I'm gonna price it the exact same and it's gonna be like a banger. Like yeah, nobody signed up for this winter retreat. Nobody. Not one person, not even my super fans. Not even the people who like, I'm like, hey, let's do this. And they're like, oh, I'm all in. No one was coming. And it was fine because I didn't put any deposits down and everything was fine. But what we -
Sarah Fejfar (13:37)
Yeah.
Kristina (13:39)
interesting about it was I did no market research and that was actually my mistake. I didn't ask people about that or we wanted to run a retreat this June we started to like kind of send out some invites all our clients are moms. They're like I'm not doing anything in June other than being with my children like it's busy right like and I'm not a mom so I didn't think about that right so sometimes we have these blind spots so I would say the first tactic is really just talking to your audience and if and I get this question too Sarah a lot so I'm just gonna preemptively answer it where people will be like but I don't have an audience.
Sarah Fejfar (13:43)
Mmm.
Yeah.
Yes.
Kristina (14:08)
and I have something I want to sell. Like I want to have an event and I don't have the audience to sell it to. So I would say like building again that goodwill, whether that be free little events. I know someone that does an 8 a .m. every Thursday morning event and is just getting the reps in. I'm getting people in and like learning with them, right? So I think it's like just that's a huge one is just getting that buy -in from people. And then the second thing with events too, we actually didn't do a good job with this but.
Sarah Fejfar (14:12)
Yes.
Yes.
Kristina (14:33)
a lot of our clients do is really leveraging your speaker's audience. So we were pretty sold out by the time we even announced our speaker, so it wasn't like a huge, we didn't quite need it, but I have some future event dreams that might be a bit bigger, and I think I will need to leverage some people. But if you've got people who have an audience, even if it's small, even if it's 500 people, it's 250 people, those could be engaged people.
Sarah Fejfar (14:38)
Mm.
Yes.
Kristina (14:59)
So how do you create influencers or ambassadors or use speakers to bring in new people? Giving your speakers an affiliate, giving them a special code for their audience, getting them connected somehow, using them on a LinkedIn or Instagram Live. Those types of things make a big deal. So I think leveraging those relationships with people I think is also really important.
Sarah Fejfar (15:15)
Yes.
Mm -hmm. Those are great tips. What I'm curious about next is the impact. You've touched on a little bit. The impact that these doing these events are having on you as an entrepreneur and like filling your cup. What are you are you able to put that into words, like what it's like to to do this work?
Kristina (15:25)
Thank you.
Mm.
Mm hmm. Yeah, for me, there's a few things that are very impactful. One is like from I love being a host. Like that's a piece of like who I am. And so it's nice to host those experiences. So even like at the event is 100 percent event. Like I still am. I'm mulling. It's like March now as we're recording and I'm still sitting with actually exactly two months and I'm still sitting with the fact I'm at this event and I go up to people like, hey, I'm Kristina. Yeah, we know like, yeah, this is your event.
Sarah Fejfar (15:56)
Mmm.
Yeah.
Kristina (16:17)
But like there were people I still didn't meet, like, and I never got the chance to connect with and they just believed in us so much. And we got the most positive feedback. Like it was so incredible. So I think from a brand perspective, it was really big. Like I could see like, you know, Instagram followers and like all that stuff. But more than that, like I was being able to show that level of authority around the topics that we're passionate about. So like we did a live podcast recording where we talked about community building because Maria and I, we own the social snippet and it's a social media.
podcasting agency, but really our focus is like we're about teaching people how to build community through these platforms. I actually don't care about followers. I care about like having an engaged community. And so doing that was so impactful for our brands and like, and did it lead to work for sure? Like having people come and then us talk about social media and then people being like, man, I do need social media help. And I, you know, I haven't had anybody to think about doing that with, you know, great. Like you keep, it keeps people top of mind for you.
Sarah Fejfar (16:52)
Mm -hmm. Mm -hmm. Mm.
Kristina (17:15)
And that's what being in rooms are. Like I know for a lot of these folks, they're running events, but also I think it's so important to go to events because you become top of mind for people when you meet them and you leave a good impression. So it's like, I know there's so many people who make referrals for me all the time, who have never given any business to and have never been clients, but it's because we've had a great conversation or they know that like, you know, we run events or whatever. And that's, that's pretty impactful.
Sarah Fejfar (17:43)
Where do you think that love of hosting started for you?
Kristina (17:50)
Mmm.
So it's funny because I think when I look back at the thread of my life, like when I'm like, oh, like what's the thread so far? Only being 31 is like really about community. And I can remember it like my first job being a camp counselor, loved that. Then I went and I was a college RA. And then once I was done being a college RA, right? So fun. After I was a college RA, I was a residence manager for years. Like love. That's the whole world.
Sarah Fejfar (17:58)
Mm -hmm. Mm -hmm.
Me too!
Me too!
Kristina (18:21)
But see, because I love the community. I actually don't care what residence. Even I still get teary sometimes when people talk to me. They're like, oh, my daughter's going to university. And I'm like, what a pivotal time. Oh my gosh, this is going to be so transformational. Because I love that age group, and I love how their brain works. So I worked in residence up until I came and started social snippet. By the end of my career, I was a student conduct manager. But all of it with the lens of how do people interact with each other? How do you build spaces where people love to interact?
Sarah Fejfar (18:30)
Yeah.
you
Kristina (18:50)
I used to do these really cool training programs. Two of my team members got married last week. It's like, that is what I love. And so it's neat to think about that being the thread. So even with social media, and Maria and I tell this story all the time on other podcasts, is that when I asked her to start the social snippet, she said to me, no, because I was doing some one -on -one coaching. I was doing personal development coaching with people, because I'm a certified leadership coach and the whole shebang. And it was going really well. It was like, great.
Sarah Fejfar (19:11)
you
Kristina (19:20)
But I couldn't see myself doing it full time, because I don't love one -on -one coaching, just because I love groups. And so Maria, I asked Maria, I'm like, listen, people keep asking me to do their social, because ours looks so good. Do we do it? And Maria was like, no, I will not, because it's not impactful. And I'm meant to be on this earth to do impactful work, and that's not impactful work. Get them to get a Tampa template. And it took us talking so much about the fact that this is the most impactful work we could be doing.
Sarah Fejfar (19:23)
Mmm.
you
Kristina (19:50)
Because actually what we're doing is helping entrepreneurs and small businesses build communities so that they're able to impact whatever mission they have. And it's the same with High Vibe Women where it's like, I actually, even on, like, we're very much hosts of High Vibe Women. Like, we don't do a lot of speaking. You're not gonna probably see us do a workshop. But it's because I truly believe that as women, we need to be learning from each other. And there needs to be so much more collaboration over competition. So like, I wanna go first.
Sarah Fejfar (19:50)
Yes.
Kristina (20:17)
And I want to show that I'm the first person to bring a social media manager on stage. I'm the first person to tell like someone who has another podcasting agency, I'm the first to show them my whole inner system. Like, because I think like I want to go first in that. And so I think where this all comes from, like it's like my initial roots of being a community builder that I've now bled into wanting to do events, but bled into like wanting to create like a community for myself. It's like often we create things like we wish exist and that we need of amazing on
Sarah Fejfar (20:42)
Yeah. Wow, that's so neat. I wouldn't put you in that category. I've had longer. And I actually think your answers are the perfect. They're just right. I think I love your stories and.
Kristina (20:46)
entrepreneurial women. I told you I'm long -winded. Before we got on, I told Sarah, I'm like, I'm long -winded. You're going to ask me a question, I'll be here for hours. Thank you.
Sarah Fejfar (21:11)
And I'm wondering this, I'm sensing networking is a key to success for you. And it seems to be another one of those threads like the community building. But I wonder, is this an innate talent or is this something that you've had to hone because you saw the value of it in business?
Kristina (21:36)
I do think it's probably a mix of both. I'm naturally pretty extroverted and I'm very lucky in the sense that, like I told you, I can meet someone and I'll remember everything about them, so it's easy to build a relationship. Because I'm like, oh, you told me this one time and...
Sarah Fejfar (21:41)
Yeah. Yeah.
Kristina (21:53)
There's this funny story, I met this woman once at a conference and when I worked in student affairs still and it had been like four years, like we hadn't seen each other. And I sat next to her and I was like, Amy, right? And she was like, yeah. And I was like, oh yeah, like last time we talked, like your kids were starting elementary school and they were like, they go to this school in this area because I grew up down the street and I remember you were telling me about it and like, did they decide to do French immersion? Like, what was it? And she was like, is your name Kristina? Like, I'm not confirmed on that. Like.
gift of mine is like retaining that useless information that doesn't matter for anything else, you know, where like it would be helpful if I could have like, you know, home that in school. But...
It's like I really do believe in that whole
because I have been so indebted to folks. That's how we built, I've never run an ad for our business. I've never really marketed. It's always been a...
Sarah Fejfar (22:41)
Wow. Yeah. Yeah.
Kristina (22:52)
for every business, finding good power partners, having those conversations, adding value back to people, which is, I think my difference in networking is that I don't just meet people. I don't just like, not to toot my own horn, but I don't like go and like, I'm like, oh, Sarah, like so good to meet you, bye. I'm like, okay, Sarah, like what do you need in your business right now? I have three intros I'm gonna make you today. I spent an hour and a half this morning making introductions for people like via email. And, but just like, I probably sent out 18 emails because...
Sarah Fejfar (23:11)
Yeah. Wow.
Kristina (23:19)
I actually believe that these people are gonna make connections and like I've had people come out of those connections and be business partners and like do like really cool stuff and I don't need any part of that. I don't do referral bonuses with people like I don't do that stuff because I'm all about goodwill and so I think when we're networking like it's really important not to do it from a space of like okay I'm gonna go into this room and I'm gonna treat it like a meat market and I'm gonna try to get as much money as I can. I know you're planting seeds for the future like the money comes when it comes.
Sarah Fejfar (23:21)
Yeah.
Yeah, yeah. Mmm. Yes.
Yeah, yeah. I'm wondering, I value lifelong learning so much and I subscribe to the School of Thought. We have to design our own curriculum with intention. And so I'd love to know what three parts, what book are you reading right now? And why did you pick that book? And what's one thing you
Kristina (23:49)
Yeah, so I'm reading
Sarah Fejfar (24:15)
so far.
Kristina (24:19)
Burn the Boats right now. Michael Higgins, is that his name? I'm so bad with names of authors and movie characters. Do not ask me about any of the Love is Blind characters and I watch it all the time. But yeah, so Michael Higgins Burn the Boats and the concept of why I was interested in it was like Laurie had mentioned it a bunch of times around like the reading behind it is that like you gotta burn the boats like when you're... Have you read it?
Sarah Fejfar (24:45)
Yes. I haven't, no. But I understand the concept of like, yeah, like, yeah, I've heard that before. Right. Yeah.
Kristina (24:49)
Yeah.
Yeah, like no second choices kind of thing. Like where it's like you just kind of kind of go all in on something. You get to the island, you burn the boat because you got to survive there kind of thing. And so it's just interesting because I don't think I'm in a season where I have anything to burn. Like, you know, where I have had seasons like that where I was living my nine to five and I remember feeling the burn. Like I needed to cut the cord. And even they were like, you could stay part time. And I was like, oh, I could stay part time. Like awesome. And then I was like, but I didn't burn the boat. So like, I need this to be over.
Sarah Fejfar (25:02)
Yep. Yeah.
Yeah.
Kristina (25:22)
So I think that that's what resonates with me, but I also think why that message is so important is because I don't think people should be making stupid choices and going ham and giving up everything and all of that, but I think so often we're limited by our fears and we're so scared to do big things because there isn't a backup. And I think it's actually really important that when we're...
Sarah Fejfar (25:38)
Mm.
Kristina (25:47)
Like building whatever it is that we're building that it's okay like it's okay to have like, you know some plans in place but sometimes we need to go all in and we need to just try and so I can think of so many people with events I actually had someone reach out to me recently and she was like I really want to do a podcast recording and I was like great I'm gonna do a podcast recording with yay live event and she said would you come be on the podcast and I was like for sure like a hundred percent I'm super down. She's like, I'm just so scared Nobody's gonna come and it's like you're there. You have a good now
Sarah Fejfar (25:56)
Yeah.
Kristina (26:16)
You could probably invite some people my business partner will for sure come my husband will come for sure And I was like no girl like I don't even need to advertise this because you need to do this and this is about you and not about me and So people are gonna be coming for you not me and I'm so excited about that And so she's already had a bunch of ticket sales and stuff. She just needed someone to reinforce that for her. And so Yeah, I just think it's yeah, I love the concept of it and I'm also a lifelong learner I'm always listening to a few different books and always trying to figure out like how to integrate and I also think sometimes it's important to listen to like non -business books like
Sarah Fejfar (26:25)
Mmm. Mmm.
Kristina (26:46)
leadership books, other things that are kind of going on in the world. Because it helps us be a more well -rounded human.
Sarah Fejfar (26:46)
Mm.
Yeah, I agree. I agree. I think I've been reading of I don't remember what is my daughter so good at this if it's fiction or nonfiction. They have some storybooks. We'll just say that. That she's assigned reading for school and reading it together. It just being something just it's totally not business is not personal development. And I think I it is a gift to have that time.
Kristina (26:58)
See it's hard.
Mm -hmm.
Sarah Fejfar (27:22)
when my brain is in another space that's not like, go, go, go, achieve, achieve, achieve. What do I need to like, let's learn the thing so I can go do the thing. And yeah, it does allow your mind to have that little like, like respite, if you will, to vacation and kind of wander and think more creatively and differently about projects.
Kristina (27:44)
But I also think too, like often we're reading and we're reading books we don't even want to read. Like because we have to, like you know what I have to, like I'm doing air quotes, but like I've had that many, like there's a book, I actually really love the book. It's called Buy Back Your Time by Dan Martell. So good. And Dan's like a little Canadian genius. So I'm like all about it. Anytime a Canadian releases a book, I'm like it's time, we're coming. But I love Dan, but the implementation that that book requires in my opinion.
Sarah Fejfar (27:48)
Mmm.
Oh, so good!
Yes.
Hahaha!
Kristina (28:12)
is just too much for me right now. Like I feel like underwater, so like me being like, I need to hire an executive assistant to buy my time back. Like I'm like, not today. Like I can't. So sometimes I feel guilty about having it parked, but I'm also like, that's something that I'm gonna keep coming back to and keep listening to. And yeah, like we don't have to do all things immediately.
Sarah Fejfar (28:29)
It's so funny you bring that up because there's like a worksheet in the book that I just printed off like 14 copies yesterday because it's his time and energy audit. And I've been sitting on it for how many months since I read the book when it came out a year ago. And I'm like, no, it's finally time to do the work that he's Dan says to do. And.
Kristina (28:33)
No, thank you.
Yeah, Dan's awesome. Even like, I don't know, I've mentioned Chris a few times on the podcast, but his episode with Chris on Chris's show was absolutely amazing.
Sarah Fejfar (29:01)
Okay, I am feeling a little awkward that I have not listened to that yet. And I'm going to add that to my list. I would Spotify gave me my rap at the end of last year. It was like your top podcast is Chris Harder. And then it's like, and you're in the top three percent of all listeners. And I'm like, why aren't I flipping in the top one percent? Like, why isn't that number higher? I listened to all the shows and then I had to think to myself, I was like, no, you really haven't listened to absolutely every single one. So.
Kristina (29:07)
Yeah, do it. It's so good.
Sarah Fejfar (29:31)
Get off your high horse.
Kristina (29:32)
Have you ever met Chris in person, Sarah? You gotta. You gotta.
Sarah Fejfar (29:35)
No, I haven't yet. I have intentions. It's interesting. We vacation in the same spot every summer. And yeah, we both Wisconsin roots, cheese heads. I wonder as you, you know, you've built a very successful business on the back of Instagram and you've also built a
Kristina (29:45)
Yeah, it's time.
I love it.
Sarah Fejfar (30:05)
significant Instagram following and you do it for others. And I wonder what about that work makes you the most proud of like what you've been able to build at the social snippet?
Kristina (30:23)
So, like so many things I have so much to be proud of, like and not in a cocky way, but like in a joyous kind of way. Like the people are incredible, like that we work with. And to have had the opportunity to like give jobs to people has been like a really big blessing. Like I don't take that lightly. But in terms of Instagram, I would say really like what's been cool is seeing people build communities. Like no matter what size their audience is, no matter what's kind of going on for them, like.
Sarah Fejfar (30:31)
Mm.
Mmm. Yeah.
Kristina (30:51)
they'll have launches that are really successful that change the trajectory of their family. Like that change, the family vacation that's available to them that change, you know, those things that are really incredible. So I'm most proud about that. And I think I'm on my end, like, it's so funny you said you have a significant Instagram following. To me, it doesn't feel significant, you know? And I think that that's the thing. It's like, we're always in comparison where I'm like, oh, like 5 ,000 is like pretty good. Like I'm happy with 5 ,000. Like I remember when I really wanted 5 ,000 and now I'm like, oh, I can't wait to have 10. Like that's gonna be awesome.
Sarah Fejfar (31:12)
Mm -hmm.
Right. Yeah.
Kristina (31:20)
You know, like we're always striving for something different, but I'm really proud of like the community of folks that I have there, like, and how much they care, and how much I care in return. Like, I always use this example on podcasts, it's funny, but I had emergency gallbladder surgery last January. And I like documented it, like, and not to be like a documentarian or anything like that, but it was just like, I was like, hi, here I'm like at this hospital and they're like refusing me care because we're in Canada.
and refusing me care and basically told me to go home and I'm not going home. And I've talked to 10 people and I'm not leaving. And then the next one I was like, and you can see I'm weeping. My eyes are bright red, because I went missing for a few days. And then I have six hours until they tell me I can get my gallbladder out and I'm starving. But it was just this funny story. I had an infection, it was a whole thing. Not funny, it was funny na ha ha now, funny not then. But.
I'm sitting there and I'm not joking, Sarah, when I woke up from my surgery, because they finally gave it to me after I essentially put them in a hostage situation, is I had 200 DMs from 5 ,000 followers or 4 ,000 followers. And probably the last section at that time. And 200, like that doesn't seem like a lot when you look at the math and that, but 200 people reached out to me to be like, hey, this is what helps. Like when you are struggling like with your gallbladder. After gallbladder, like,
Don't forget, you need to take digestive enzymes. They're not gonna tell you that because it's more natural care, but if you don't take them, you're never gonna be able to hold the coin to the bathroom. Things like that where it's like random strangers were super weird, but I took this supplement one time and it was really helpful for me. And so I was so touched by that. It took me weeks to get back to people. I was so touched. And then I was at a party recently and this girl was like, hey, this is so weird. I don't know you. And I was like, okay. And she's like,
Sarah Fejfar (32:46)
Yeah.
Yeah.
Oh.
Kristina (33:11)
I follow you on Instagram, I had to get my gallbladder out and I stopped taking or drinking coffee because I was having gallbladder attacks every single day, but you had mentioned that that was a huge trigger for you. I stopped taking coffee or drinking coffee and then my gallbladder was totally fine. And I had to get it out anyway, but I was able to live so healthily for a few months that like, and I was like, wow, that's so awesome. That's so cool, but I'm not a health influencer by any means. So it's just so funny how we have this community that's so much more than social media, it's so much more than Instagram.
Sarah Fejfar (33:36)
Yeah.
Mm -hmm. Mm -hmm.
Kristina (33:40)
than LinkedIn, like than any of these things. It's like, you actually have people who are like in it with you. And I think that's a great example of building community, like for me, but I've also seen the, so many of my clients have done that as well, where they build a community around a very specific topic. And when they branch out, people branch with them. Like, you know, people always say the niche is you. And I really believe that where it's like, people want to be a part of your journey. They love a come up.
Sarah Fejfar (33:45)
Mm.
Yeah.
Yeah, do you follow Shalene Johnson? Yeah, I think she's a great example of what you just shared that they kind of people maybe followed her for one thing, fitness, and then kind of were like, oh, you're into fitness now or like, now you've got some hacks for helping me focus or whatever it is. It's like kind of, you know, just you fall in love with who they are and they.
Kristina (34:05)
Mm hmm.
Sarah Fejfar (34:31)
make you feel seen and heard and celebrated even though you don't know them. And it's always very attractive to me. I think I'm such an introvert that I look up to people who have been able to put themselves out there like that. Yeah.
Kristina (34:50)
Well, I think too, it's like Lori's heart is also a great example of this and people always laugh because my best friend was like super into Lori Harden on her fitness days. Like she was in Isagenix the whole thing. And that's not my speed, but I loved Chris. I heard him on a podcast. He was really great. I was interested in him. And so I would see Lori speak at events and I'd be like, Lori, like, you know, Lori, there's Lori, fitness Lori. And now I'm like a total Lori convert. Like I am like, this woman could sell me anything. Like she could sell me anything because
Sarah Fejfar (34:59)
Mm.
Yeah.
Mmm. Really?
Kristina (35:17)
She is so into the personal development space. She's so smart with business. She's so insightful. She has all these awesome qualities that I had to learn. But we're allowed to pivot. And I think that's even the thing with events. When we started High Five Women, I actually had some resistance because I was like, I can't do another thing. People are going to be like, what is this woman doing? The social media agency, I have a master's degree in leadership. I have a master's degree in conflict resolution. I thought I was going to be a mediator. My friends have been on a roller coaster with me from the beginning.
Sarah Fejfar (35:32)
Mmm.
Kristina (35:44)
And like, honestly, every time I see one of them, they're like, any new business ideas? Any new careers? But it's like, yeah, maybe. And we're allowed to pivot, and we're allowed to change. And so I think that's really important for us to always remember too, is that people want to be along with us for the ride. And that's why personal brand's really important. Because even if you're running events or whatever that looks like, having a personal brand is so crucial, even if you've got a really thriving business.
Sarah Fejfar (35:52)
Yeah.
100%. I couldn't agree more. I wish I knew which mentor gave me that advice early on, but it, I don't know, maybe it was maybe it was Marie Forleo. I don't know, but it just, it felt like I get that. That makes sense. It needs to be me, Oprah.
Kristina (36:21)
Mm.
Totally.
Well, even like I have a friend and she's so successful, but she sold a seven figure business like, and then when she sold her seven figure business, she didn't have a personal brand. So she started from scratch, right? That's nuts. She's put in the work, right? So it's like, I know the social snippet won't be my last business. Like God willing, I'm still kicking, but like, you know, and it's like, I don't think it'll be my last business. And therefore like, I want to set up my personal brand for whatever's next. So sometimes I'm like, maybe I would.
Sarah Fejfar (36:34)
Mm.
Mm -hmm. Yes.
Yes. Yes. Yeah.
Mm -hmm.
Kristina (36:56)
be a network marketer. Like, I don't know, like there's so many things that like I could do. Which is the cool thing about the internet and the cool thing even about events, right? Like Lori's running a tribe called Bliss or her tribe, like what were those events called? Where she would get all the women together.
Sarah Fejfar (36:58)
Yeah. Yeah.
Yeah, I think I didn't follow her. I've always followed Chris. Yeah, I think I remember that bliss. The bliss events. Oh, yes, that.
Kristina (37:16)
Yeah, Bliss Project. Yeah. So she would have Bliss Project and it would have like, you know, all these women in personal development who maybe weren't entrepreneurs. Now she runs events that are like exclusively for entrepreneurs, like girlfriends and business. People have been along for the pivot. The same people are at the same events. Like they just pick and choose what makes sense. So I think for those listening who might be like, oh, like, well, people come, like I've pivoted, like people aren't paying as close attention to us as I think we think they are.
Sarah Fejfar (37:31)
Yeah. Yeah.
Mm, mm. That's so true. That's so true. Because we're all really focused on ourselves, you know? Yeah.
Kristina (37:46)
Hehehehe
Totally and we've all seen people pivot like I see people do nuts Oh stuff like where I'm like, what are you doing? And the thing is is with a pivot I think to like on social like you want to bring people along for the journey That's the important piece is like you want to make sure that people are like along with you They see behind the scenes. You don't want to just you don't want to build in the dark But and that's where people like even for our business with the social snippet. I have this coaching business. It's doing really well I love this coaching business and then like essentially one day I woke up and I was like no more coaching and I'm doing social media
Sarah Fejfar (38:07)
Yes.
Kristina (38:20)
And I had to break this to people. I had to be like, hey guys, sorry, 101 clients, I'm phasing you out, my group program, I'll do this to the end, but then we're done. And people would come to me and I'd be like, mm, not for me, not for me. But that was awesome, and it was such a good opportunity. And I was so grateful, and I got to build outwards. And people saw the beginning of the social snippet. And that's why we have so many raving fans around that brand, is because people give us.
Sarah Fejfar (38:22)
Yeah.
Yes.
Kristina (38:47)
leads where like I don't even expect that from them but it's because they've seen it from the beginning they've seen us build an integrity they've seen us build relationships they see the fun we have we talked about the hard stuff like so I think Sarah like that's a big piece is like if you're if people are thinking about a pivot and like just bring your audience along they want to be there for the ride.
Sarah Fejfar (39:05)
Yeah, yeah, I couldn't agree more. I love I love me some good BTS footage. I'm wondering how do you celebrate all these big milestones that you are enjoying along the way of starting new businesses or having a successful event? Like, what's your what's your ritual?
Kristina (39:12)
Right?
Hmm So this is probably something like I don't want to give you a fake answer you know what I mean? They were asking me a question that like that's not something we're great at and It's it always feels like a little on to the next where you know We have our first hundred person event and then I'm booking the next event because I'm like I need I need another one I need another hit like you know, it's so It's so I'm so lucky to have so many like wins So something that I have implemented that has been like a bit of a gift has been
Sarah Fejfar (39:34)
Mm.
Yeah.
Yeah.
Kristina (39:58)
Like I will at the beginning of the week write down like my intentions for the week. Like, um, so even like I was joking with Maria on Monday and I was like, this week is a money making week. Like I have a feeling we're going to have some new clients. I am, I think I have nine discovery calls. So I was like, someone is going to convert. Someone's going to convert, um, statistically quite good. So, um, I was like, this is going to be a money making week. And yesterday two podcast clients converted and paid in full and like whatever. And that was such an exciting thing. Cause I was like, wow, like this is coming up for me. This is awesome. So I think.
Sarah Fejfar (40:02)
Mm.
Yes, yes, yes.
Kristina (40:27)
That's a piece that I'm not good at is like celebrating these wins. But I'm even really bad at, I know it's just like a, who are you bad at job interview? But I'm also really bad at receiving those wins and that joy from others. And to the point where sometimes I think I rob people from the opportunity of giving us like good feedback because I'm so like, oh yeah, it's fine, but it could be better. Like, oh, like even at my event, like I remember being like vividly talking to someone and her being like,
Sarah Fejfar (40:39)
Mmm.
Yes. Yes.
Kristina (40:56)
Oh, are there non -dairy options like for milk? And I was like, no. And oh my God, like how shitty. Like can't believe I did that. Like, oh, I can't, even though we had a catering team that like not really my responsibility, like, you know, and that could have just been feedback I gave, but I like spiraled about it. And so I think it's like trying to find that's actually like my learning right now is trying to find ways to just be like grateful for what's happening and realize that like I'm living in like that future version of myself that I was excited to be in and that next version is coming, but like celebrating.
Sarah Fejfar (41:05)
Yes. Yeah.
Mmm.
Yeah.
Kristina (41:25)
Meet today.
Sarah Fejfar (41:26)
Yeah, it's interesting you bring that up because I just finished The Gap and the Gain by Dan Sullivan and Benjamin Hardy and I intentionally read it because I was feeling like I wasn't doing a good enough job of celebrating and there's a practice in there that I've started since reading the book where every night at the dinner table we share three wins from the day and then we forecast three wins for the next day.
Kristina (41:34)
I mean.
Wow.
Sarah Fejfar (41:56)
and then I write them in my journal and then that's the first thing that I read the next morning. And it's pretty darn powerful. This concept of measuring backwards versus constantly measuring forwards to the ideal, like the horizon line that we won't get. And then he brings it back in the book that I'm finishing right now, which is 10X is easier than 2X. Oh, so good. And...
Kristina (42:13)
Hmm.
Yeah, it's on my list. That and the Gap and the Gain are my nexts.
Sarah Fejfar (42:26)
Yeah, and they kind of kind of bring the gap and the gain into the 10x book a little bit and and reinforce why that is necessary in order to make the big jumps. And it's yeah, it feels so good to have like an intentional practice and it's new. But I'm feeling like I used to do like, write just write down wins in my journal and like put gold stars on them. Because why not?
Kristina (42:30)
Hmm.
Sarah Fejfar (42:53)
The whole medit said it's good to put gold stars on things and so I do it. But it does feel so much more intentional and also to do it with loved ones opens up great conversations. So that's it's been helpful.
Kristina (42:58)
Yeah, there.
And we're always looking for proof, you know, like I think that's another piece as well. Like if you think something's bad, you're gonna look for proof it's bad. If you think it's good, you're gonna look for proof it's good. So even for me with sponsors, like when I first was asking people for sponsorship, which was like, Sarah, I'll have to say like one of the hardest things I've ever done. And that sounds so stupid, but it was like one of those things where I was like, like it was one asking people for money and I had to reframe what it meant. Like I was like, I'm not asking you for money. I'm actually giving them huge value.
Sarah Fejfar (43:13)
Yes!
Yes.
Mmm.
Yes!
Kristina (43:38)
And I was giving these people like, over raise by the end. Like I was like, I will give you like anything you want. Like I will do whatever you want for this $5 ,000. Like you wanna home? So I was really like showing up for that money and people, almost every single sponsor, we sponsored. Like because they saw the value, which was such a gift, but that was so hard for me. And what the messaging I was telling myself kept being like, oh, like, you know, people aren't gonna wanna do this. Cause you know, I don't have a big audience. Like.
Sarah Fejfar (43:42)
Yes.
Mmm.
Kristina (44:04)
people aren't gonna wanna give us money because they don't see the value. Like they don't see the value in what we're doing. Maybe it's not valuable. Like maybe this is something only Marie and I like spiraling, right? And when I started to say to sponsors, like change the narrative of like, this is actually an opportunity for you guys. You guys would be lucky to get to do this because these women are so engaged. They're high buyers, like high network. Like they're awesome. Like these women, like they were, one of the people who was a vendor is Maven Shea. They're these beautiful slippers, these ergonomic slippers. They're $200 a pop.
Sarah Fejfar (44:12)
Yeah.
Yes.
Kristina (44:32)
And the entire day I was like, what if no one buys these slippers? Like, what if nobody buys these slippers? And you know, they're there. Tons of people were walking around in these slippers, like at the event. Like, you know, people, like the videographer came, the first thing she did was buy slippers, right? Because people are like excited about it. So I think when you change the messaging of like, okay, like I'm actually providing value, you start to see that for yourself. And then it actually starts to like increase who you're willing to ask. Because now I'm like much more like comfortable being like, hey, big brand, I'd love for you to sponsor this. If you say no, that's wrong on you.
Sarah Fejfar (44:46)
Yeah.
Meh.
Kristina (45:02)
But I'm looking for proof that that's celebratory. And I see that with all the sponsors reconnecting and all of that. So I think when we can find examples of things that have gone well and be like, wow, this is proof that it's gone well, and really lean into that rather than to lean into, oh, my god, that was a hard month, or I lost a client, or ticket sales are going slowly, or whatever, then I think it makes such a difference to your mindset.
Sarah Fejfar (45:27)
I love that. I'm looking for proof. And what a great secondary reason to, or first reason, what a great reason, period, to keep track of wins and look, yeah, as proof of like how far we've come and that it's possible to keep going and achieve the next thing. Such great advice. I wonder,
Kristina (45:50)
Totally.
Sarah Fejfar (45:57)
What dreams do you have in the event space that you haven't gotten started on but you've cataloged? Like, I know someday this is going to happen.
Kristina (46:12)
love high vibe, I haven't said this out loud anyway, I don't think so you get the juicy scoops there, but like I would love high vibe women to be like the premium event for Canadian entrepreneurial women and it's like it's the you know, creating cultivative of the states. It's the like thing that like entrepreneurial women are so excited to come to. It's accessible, it's affordable, it's exciting. Like it's something that people are really looking forward to and I want to continue.
Sarah Fejfar (46:15)
Yay!
Kristina (46:39)
that bring together, like, you know, we go to Vancouver and we do...
Sarah Fejfar (46:42)
Mm -hmm. Yeah, it is.
Kristina (46:44)
It's close to you. Don't hop the border. But yeah, like it's just, I really want it to be something that moves farther than just where we are right now because I see the impact of it. So that's kind of my big dream for it. And also like for me to be able to serve other events, like, you know, I go to lots of events, I love them. They're a huge way we've grown our business and want to continue to do that.
Sarah Fejfar (46:54)
Mmm.
Yeah, yeah. The. OK, so this is the part in the podcast where I give you any event strategy or advice, or so I wonder if there's any challenges or something that you're brainstorming right now that you could use some advice on.
Kristina (47:28)
Uhhh
Well maybe I would love your hot tips on maybe scaling in a new area.
Sarah Fejfar (47:38)
So, I'm doing this right now with a podcast host that has a fairly wide national audience right now. And one thing he did right away was he actually has... This is surprising, but not everyone does this, but when he created his email list, he did ask for CityState.
Kristina (47:50)
Cool.
Sarah Fejfar (48:08)
And so it gave a pretty good indication of like, we're already sitting on this many people in this market and this many people in this market. Another thing that we're doing is he's in a lot of Facebook groups for this niche and putting out just kind of one two liner questions like, hey, anybody in the Pacific Northwest?
Kristina (48:26)
Mm -hmm.
Sarah Fejfar (48:37)
just say hi below and or who's in the who's in the LA area say hi below and doing that in kind of multiple places where he's collected community is just like a super casual putting out the feelers to get a sense like would it be great to start in Dallas? Would it be great to start in Seattle? Would it be great to start in LA? Because let's get a win under our belts as we're starting this tour and proving out the concept.
Kristina (49:02)
from here.
Sarah Fejfar (49:07)
Other, other ideas, kind of very. So you could do you could do the waitlist concept, right, where I'm just like, I'm thinking about this, but then collect the the location field so that you you don't have to decide right away, but you just kind of put it out there. Yeah, hey, I'm thinking about, you know, we're thinking about like, like you've just examples, the examples that you gave of.
Kristina (49:19)
Mm -hmm.
Sarah Fejfar (49:35)
doing your market research in side of the DMs, but do it on kind of a bigger scale. Just be like putting out the waitlist, like just people who are interested. Like I'm dreaming this up. It's like not fully formed, but like let me know if this is something you'd be interested in. Here's the waitlist page, but also the, you know, the city state and that'll help you start to get a sense of like, where are my people at? So that you know, like where would it be a good place where I would have that, that pre -existing.
Kristina (49:39)
Yeah.
Yeah.
Yeah, we cross post to Facebook. We also do a lot on LinkedIn.
Sarah Fejfar (50:05)
audience to go from and then, yeah, are do you are you primarily on Instagram or do you do anything on Facebook?
Okay. Okay. Because I know there's also that you could be sourcing, like going out to all of the Facebook groups in the Canadian area and searching where are their pockets of like entrepreneurial, like pre -existing Facebook groups that serve Canadians and then reaching out to those, the people who host those groups and asking if they would, you know,
either allow you to buy the group or to make a post or if they would want to be affiliate to kind of send some people your way. But that might be a few ways to do some, as you call it, the market research to figure out where are the people and get a sense for where you'd want to start.
Kristina (51:07)
Yeah, I love that. Yeah, some definitely new ideas there too, just thinking about like Facebook groups and stuff like that. Because there's some really engaged communities, I know a lot of people think Facebook's dead, but there's some really engaged communities.
Sarah Fejfar (51:17)
There are, I know I'm not, that's not where I'm at, but everyone still has a Facebook login and everyone probably still goes there every day because there's a Facebook group that like, like I have a program for one of my mentors. I just like, I adore this mentor and that's where their group is. So I'm going on Facebook to go there and, and check on what's going on in there. Even though I don't, there's no scrolling that happens on Facebook for me, but I'm still.
Kristina (51:24)
Yeah.
Yeah.
Yeah.
Sarah Fejfar (51:45)
I'm so I'm from the outside looking in. I'm like, I'm dead to you on Facebook. But if but I'm actually on there every day. Yeah. And so there might be some preexisting communities you could tap into to get a sense for like, OK, would there be that would this be a great place to drop into? But there's got to be a way that you could do some market research within your existing Instagram audience that would shed some light on, OK, where are my people at? And.
Kristina (51:50)
Yeah, totally.
Yeah, I love that. Thank you so much.
Sarah Fejfar (52:14)
Yeah, pick your spot on the map. Well, I hope that was helpful. Kristina, what last question here? What have you got going on right now that we should know about and share again for us? Where can Linchpin Nation find you?
Kristina (52:17)
Yeah, it was. Thank you so much.
Oh, that's so kind. Well, this has been so fun and any friend of Sarah's is a friend of mine, so come on over, come say hi, I would love to connect with you. But yeah, you can definitely find me best on Instagram or LinkedIn at Kristina Bartold. My name's spelled with a K because I'm Polish. And I know, fancy. And the best places that you can kind of find us are what we've got going on right now. We have our High Vibe Women events. If you're a Canadian, especially a new...
Sarah Fejfar (52:36)
Nah.
Kristina (52:57)
Americans welcome, but if you're Canadian, especially I'm going to check that out at high vibe women or high vibe women CA and If you're interested in learning more about Instagram and using Instagram for your events or if maybe you know social media feels really overwhelming for you We have an awesome membership. That's called our Instagram business club and IG business club calm and if you use the code welcome You can get the first month for a dollar. So be happy to extend that to all of you folks and happy to connect
Sarah Fejfar (53:24)
Oh, I love that. I'll link all that up in the show notes, Kristina. I really appreciate you being here today.
Kristina (53:30)
Thank you so much for the invite. I'm excited to stay connected.
