Sarah Fejfar 0:00
The main concept is that it's so much simpler to hook our wagon to a big goal than it is a little one. Because when you have a big one, they call it in the book, The Power of radical focus, it makes you really get clear on what truly matters and eliminate distractions. And I know, I am so guilty of this, of having things on my plate that I think are important. But actually, that's a lie. They are not. And this book helps give the lens of like what really, really, really, really, really matters.
How are entrepreneurs like us daring bravely to build a stage? Ditch the sweat pants, and step up to the mic? How do we create our own transformative events? So we can get our message out into the world in a bigger way. It's not only profitable, but it's actually something we can be proud of. That's the question. And the answers are inside this podcast. My name is Sarah Fejfar. Welcome to greenroom Central.
Okay, for the next few months, this podcasts gonna be a little different. I spoiler alert, I'm moving this summer, which is going to be so fun. And we're taking our sixth annual fever, family road trip, summer road trip. And so because of all of that, I knew my life was gonna be crazy. And so I decided not to do interviews for you this summer. But what I wanted was for you to still get a fresh hot now episode every single week. So I decided to look at my audible and my MS are my apple Notes app, which is where I take notes on every book that I've read, and put together a book review series for you. And each week, I'm going to bring you a new book that I love and recommend. And hopefully you'll find something in here that you want to pick up. So without further ado, here's this week's book. I am so excited to talk to you about 10x. It's easier than 2x. Love this book. This is the final, as I call it final the trilogy of Benjamin Hardy and Dan Sullivan. And this is all about how
10x is easier than 2x. Meaning like achieving really massive goals is so much easier than small ones. And
I want to talk with you about this because I didn't know that I needed this book. And I I worried that there might be others out there that feel the same. Like oh, yeah, I've heard the concept like go big. Go bigger go.
But so, backing up. I picked up this book because I'm a part of Amy McLaren and Stu McLaren's book membership. And the month I joined they were doing this book. And I wanted to fit in and fitting in means when you're in a book group, you read the book. So I read it, and oh my gosh, I'm so glad I did. Because it gave me so many super clear insights on why it is so much better and easier to go big. And let me break it down for you.
So the main concept is that it's so much simpler to kind of hook our wagon to a big goal than it is a little one because when you have a big one, it they call it in the book The Power of radical focus, it makes you
really get clear on what truly matters and eliminate distractions. And I know I am so guilty of this of having things on my plate that I think are important.
But actually, that's a lie.
They are not. And this book helps give the lens of like what really, really, really, really, really matters get focused. And when we get focused, it frees up so much more time for doing the big thing and makes it so much more likely that we're going to make the big thing happen.
So that's one the power of radical focus. The other thing I wanted to talk about was how they call it innovation over like, like incremental ism like they Basically, taking bold actions, big, innovative thinking versus, you know, doing more of the same. Often, when we're going for something that's just like a little bit different and better than what we have, we can typically just work a little bit harder, the same way that we're been doing things, and to go big to get achieve 10x growth, it is not going to happen by just working a little bit harder. The way that we always have done things, and I think that's part of the beauty of a method, because it focuses us on finding more creative, more innovative solutions that we wouldn't have been forced to think about if we hadn't been going after something big. So the next thing was on and of capabilities. And this really leveraging capabilities, this really goes back to the book two in the series, the or book, one in the series, that who not how which we talked about a couple of weeks ago, on when you're going after something 10x, you will have to go find some hose, you will have to go find, enlist some help, and team to help you get there. And instead of trying to do everything, yourself, it makes me think of an example from the book, I'm not going to get it right. But there's this story about how if you're gonna go after something big, you will have to so many choices just won't be a choice anymore. And I'm gonna make up an example because I just can't remember the exact quote from the book. But let's just assume that you wanted to be an Olympic swimmer. And let's assume that you're 15 years out from now. Well, that means if that's the goal, then actually, let's use let's use let's use Bo Eason and his son Axl as an example. So hopefully by now, you've heard me talk about Bo Eason his book. Like, is one of my very favorite, like, love to read it every year, kind of books. And he's got a son who declared early on when he was little that he wanted to play in the NBA and the NFL. And well, having a goal like that a dream that big. That's a 10x. Right? That is something so big, and it's going to require all of the decisions along the way to be so much different. Let me give you some examples. So I'm pretty sure I've heard both say that there's like at least 10 Plus coaches, that Axel has at any given time, anywhere from nutrition coach coach to a supplements coach to a speed coach to like the coach for that specific sport. Coaches in you know that recovery, and that that's, that's a different game to be playing, right? Right now they're going through the process of selecting what university that will play football at. And that's a big decision, right? When you're going from high school to college. And I guarantee you that because the goal is so big, it's not just any college that they're selecting from there, they're going to be specific and know like, Okay, so we're going to be putting our, you know, excellent is going to go into this environment, where we're going to want to ensure that it sets him up for going into the NFL, and what would be required? Well, making sure that that environment, the people that are on that team, the coaching staff, the school are all, like growth minded and believe in excellence, and you wouldn't, you wouldn't want to. Alright, let's take like another example of like, swimming, let's say you wanted to be an Olympic swimmer, well, you're gonna pick a university that has a coach of that team on it that already took a team USA to the Olympics, right? You're not just gonna go to any old college or university. So it gives you like, eliminate some of the choices, right from the playing field, which makes it so much easier because you're like, Oh, well, that's not an option. I just, this is like, I just got to do the work that would be required in order to be ready to be at that particular college or university. And so back to the actual example.
I think I've heard Bo talk about how, let's say axelos had an injury at some point. Well, they're all going in to that doctor's appointment. Maybe some coaches are going to along with the parents and explaining, here's the goal. And so if the goal is to play in the NFL and the NBA, and we have this injury now at this age, what what would the repair and recovery plan look like? Because if we're going big, then maybe we don't want a short term solution that gets him back on the field, immediately, maybe we do want to do a fix that takes longer, and is going to be so much stronger in the future. I know my husband, when he had his knee surgery, things that ACL years ago, they said, Well, we could put in metal screw screws, or we could put it in sugar screws, they get dissolved, the difference is the metal ones are gonna be back up and working and my husband did physical labor at that point, you're going to in construction, you're going to need your it's going to get you back up, you know, working much faster, at full capacity. But if you do, the shorter screws are going to take a longer recovery and, and the soccer that you have to play, it's going to take you want to get back on the field, because it's just not gonna be strong enough. But once that time has passed, your knee will be so much stronger than than if we'd done the metal screws because the bones like the screw dissolves, the bones gonna, like, all fuse back, like grow back together. And it's going to be amazing. And you probably won't need to have this repaired again, when you're older, you're still going to be able to be running around with your kid. And how was the option he picked, he's like, Well, I'd rather have like a longer recovery now, and know that my future looks so much brighter. And so you know, back to the axial example, that that kind of thought process of going big permeates every decision you make. And it makes all the decisions so much easier, because like, well, if this is the path that we're on, then all those things aren't an option. And I just want to do this thing. And this thing may be hard. But it's also easy knowing well, all the other stuff is just not even something I have to think about, because it's not an option for me. So let's see here. First I want to talk to you about about 10x is easier than 2x are so much there. i Some of it is from the gap and the gain of like measuring backwards instead of measuring forwards. But I think if I could only share one more thing with you, it would be this concept of wanting versus needing. I'm such a nerd the day that I learned this in TEDx, it's easier than to exit out though, the wipe out wipe off board, and I brought it to our family dinner table. And we I outlined like, what it means to want versus need. And the way the book positions it is when you're going after stuff that's big, it's going to be a turnoff to a lot of people in our lives. And hopefully by now we've kind of weeded them out, right? Put them in the outer circle, if you will, and not kind of allow them excuse me to rain on our parade and be in our inner circle. But it says that when you when you decide that you just want it because you want it. It makes it so much easier to say explain ourselves to people but like there is no explaining needed, there is no justification needed. Let's take for example, like ordering ice cream, chocolate versus vanilla. Well, I would say I want chocolate. And and it's because I want it. You know they're both delicious. But I want chocolate, because that's something that people argue with, right? Because there's just why? Why do you want chocolate? Well, it's delicious. And I want it because I want it. Whereas like if we say, if you use the word need, it opens up for this, like debate on what's necessary, right? And so when we use that concept of wanting when it comes to our goals, it's like there's just like no argument, right? It's just like, why do you want to have like a top point 5% podcast. So I want to just want to I want to because I want it but there's like there's nothing to work with there. And so it just allows us to be in the world with our bagels, the section so much more ease, but I want you to go read the book because their explanation of this so much better than mine, but having that frame I'll tell you why. It's so freeing. It's so free. So go pick up this book. I think that's my, that's the short answer, you're gonna read it. You're gonna love it. Oh, it was fun and helpful and encouraging. So such an incredible read. For anybody who's ambitious and excited to go achieve more things. It's real. Alright, take care. Thank you for listening to the greenroom central podcast. If you love this episode, then please take a screenshot on your phone and post it to Instagram. And be sure to tag at Sarah Fejfar. And let me know why you liked it. And what you'd like to hear, or who you'd like to hear from in the future that helped me know what to create for you. The number one thing I'm asked by CEOs whether it's their first event, or their 20th is Sarah, how do I get more butts in seats. And so I put together a guide for you head over to filling events.com For your free copy of 107 ways to go. I want to help you quickly master event marketing events. Even if you've never done it before. I've scoured the online business world and found 107 of my favorite strategies working right now. To fill your next in person or virtual event. Create the event promotion plan you need from these easy to implement customizable strategies for free over at filling events.com I appreciate your commitment to leveling up and learning the mindset and strategy of live events. Keep going, keep learning. If you want more, head over to green room central.com For show notes and all the links in today's episode
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