A monthly letter from the desk of Sarah Fejfar

I hope this finds you excited for Fall and you and your loved ones healthy.

I thought of five things I wanted to share with you:

Favorite adventure: It’s hard to pick just one this month… my top 3 are: an impromptu swim in Saint Mary Lake in Glacier National Park, my 1^st swim under a waterfall at Horsetail Falls in the Columbia River Gorge, and of course our month in Door County, WI, our happy place.

What I’m learning: I’m currently reading Alex Hormozi’s $100M Leads and loving it (just finished his $100M Offers and it was equally outstanding.) I also have to mention The Psychology of Money by Morgan Housel. It’s now one of my top 2 favorite money books. (8,000 miles in the car since June 15^th means I had time to move through a lot of books!)

What I’m proud of: “Capacity Building” - a wrench got thrown into our summer plans and my husband ended up spending 7 of the last 9 weeks...

A monthly letter from the desk of Sarah Fejfar

I hope this letter finds you doing outstanding and enjoying Summer. Yay!

I’ve got five things for you on this fine June day:

Favorite adventure: Climbing Camelback Mountain. I had a day off between client events in Phoenix and decided to make the most of it. Pro tip: bring ample water and pick a cool time of day to hike; I did neither.

What I’m learning: I LOVED Buy Back Your Time by Dan Martell. His system for standard operating procedure creation is excellent and his conversation on leadership helped me think more expansively. Close second: re-reading Traffic Secrets by Russell Brunson & Super Attractor by Gabby Bernstein. A book is never the same because we’re never the same person.

What I’m proud of: We just finished the 2,000-mile drive from Oregon to Door County, Wisconsin. I like to call it our “repositioning cruise.” It’s a lot of work to align the stars to make this 6-week road...

A monthly letter from the desk of Sarah Fejfar

I hope this note finds you doing outstanding and enjoying Spring.

It’s been a minute since I wrote you a monthly letter! I decided it’s high time to switch up the format. I hope you enjoy it as much as I enjoyed writing it for you!


Five things:

Favorite adventure: Sunday night’s sunset on the Oregon Coast. I do not tire of chasing sunsets nor walks on the beach. Very close second: a family hike to Wahclella Falls.

What I’m learning: ChatGPT. Two words for you: mind. blown. Honorable mention goes to reading Brene Brown’s Atlas of the Heart.

What I’m proud of: Completed a 30-day juice fast. Had so many learnings that I decided to release a whole podcast episode on the topic.

What I’m working on: Audience development

What I’m excited for: Worrying less (and knowing more) about the money stuff. Last week I hired a CPA VA to outsource (nearly) all things money to.


I’d love to hear...

A monthly letter from the desk of Sarah Fejfar

How are you?! I hope this note finds you doing outstanding and just about ready to step away from the laptop (like me!) and enjoy Thanksgiving week!

Interestingly enough, Thanksgiving is why I started my business.

I don’t think I’ve ever shared that before.

The thing is, when I was growing up, the only time (I recall) that my family hosted guests was for Thanksgiving. And I loved it. The energy of getting ready, people gathering, and feeling that sense of community and connection that comes from togetherness is pure magic. That’s where my love affair with events started… over the Macy’s Thanksgiving Day Parade, at a table with all the leaves added, eating soft rolls with maple butter, and pumpkin pie.

Now, I always love to share my favorite adventure… and this month, it must be the simple and close-to-home adventure of biking to school with my daughter each morning through piles of crunchy leaves....

A monthly letter from the desk of Sarah Fejfar

Happy Fall!

I hope this note finds you doing outstanding and enjoying the leaves turning and apple cider and perhaps even a cozy sweater!

The past month has been an adventurous one for me. I produced a client’s event in Athens and Delphi and followed that with a site visit to Istanbul for their 2023 event. And then I got COVID for the first time. Oy.

On the return flight I started to feel like something wasn’t right and immediately tested positive upon getting home and didn’t make it out of bed for five days. I’m happy to report I feel a million times better now, even though I’m not yet at 100%.

I’d say a highlight was hiking the Delphi Archaeological Site, walking the roof of the Grand Bazaar in Istanbul, touring the two Four Seasons in Istanbul, and boating on the Bosporus River. The common thread being they were all so peaceful.

I’m curious, what did you learn last month?

Here’s a few things I...

A monthly letter from the desk of Sarah Fejfar 

I hope this note finds you loving life and feeling a sense of joy and gratitude for all the experiences you and your loved ones enjoyed over the summer.

I always love to share a favorite adventure with you in the hopes it inspires you to create some with your family and friends. It’s just that I would be hard pressed to select just one that was my favorite since I last wrote.

Here are a few highlights… Spending a month in Northern Door County, WI was nothing short of magical. Celebrating my 42nd birthday over Door County cherry pie was delicious. The YMCA of the Rockies was a fun family experience and perhaps the best accidental find ever. Rocky Mountain National Park was stunning. The Glenwood, CO Hot Springs were so fun to float in. Celebrating our 16th wedding anniversary over family dinner at home was relaxing (got to sit outside and enjoy corn on the cob!) The Bandon Dunes Golf Resort was breathtaking. Oregon is...

A monthly letter from the desk of Sarah Fejfar 

Happy June to you!

My favorite adventure this past month was taking a day off to go for a hike in Sedona, AZ. Twenty years ago or so, Oprah told me Sedona was fabulous and I’ve had it in my head ever since that I need to go. I was glad to finally make it happen.

Sedona is an interesting place; not 30 minutes in, the town had me wondering if I needed my energy balanced, what a picture of my aura looks like, and if a psychic reading would, in fact, be a good idea. But in the end, I decided to stick to my initial plan and hit up The Juicery, Crystal Magic, Tlaquepaque Arts & Shopping Village, and hike Cathedral Rock.  (All excellent stops, BTW.)

What did you learn last month? Here’s what has my attention:

1. I read The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness by Ichiro Kishimi and Fumitake Koga at Glo Atanmo’s recommendation. I loved it and...

A monthly letter from the desk of Sarah Fejfar

My favorite adventure this past month was a trip to the Oregon Coast. We love it there and typically go monthly. “The Coast never disappoints” is what we always say on the return. Some people may say “it’s cold there; you can’t swim in the water” but growing up in the Midwest, 

a: I’m used to things being COLD, and 
b: access to the ocean is such a novelty that it’s still a pinch-me moment every time we get to go (and it’s just 75 minutes away!)

What did you learn last month? Here’s what I’ve been learning about:

1. PRIORITY & TASK MANAGEMENT SOFTWARE: The launch strategist I hired recommended I try ClickUp for prioritization and task management and so I’m knee-deep in ClickUp University, excitedly learning the world of project management software. I’m seeing the value of moving away from my corporate ways of managing everything with...

A monthly letter from the desk of Sarah Fejfar

Spring sure feels good this year, doesn’t it?!

My favorite adventure this past month was taking a solo road trip to the Skagit River Valley in Washington to fulfill my dream of walking in a daffodil field. Check! I look forward to growing my own flower farm one day!

I then wandered up the Salish Sea coast checking out the scenery. Before I knew it, I was almost in Canada and while I wanted to go, and happened to have my passport on me, it was time to head home. It’s crazy fun to explore all the natural beauty of the Pacific Northwest!

So, what did I learn last month? Great question, I’d love to tell you. (Yes, I stole that line from my new favorite comedian, Elyse Myers.) 

1. PODCASTING: Just when I thought I’d learned all there is to know on the topic from John Lee Dumas’ course, I hired a podcasting coach (rockstar Marion Abrams, who grew the Spartan Up! podcast to over 40M downloads)...

A monthly letter from the desk of Sarah Fejfar

Hey there!

I hope you enjoyed an outstanding February and got out and made the most of it.

Oregon truly is magical. We certainly got out and saw a lot of it this month.  My favorite adventure goes to a full-sun perfect-powder day downhill skiing on Mount Hood and enjoying a picnic lunch outside… but cross-country skiing on Hood the following weekend was a very close second; it’s such a peaceful sport!

All that said, I’m curious…

What did you learn last month?

Here are a few of my February learnings:

•  Changing the game: Last week I wrapped up production on a 3-day virtual event for a client and their feedback afterwards was “you changed the game for us.” It was a high-profile client, and I think because of that, the comment took me by surprise.  It reminded me how easy it is to live and breathe a thing (like events, for me) and then take what I consider table stakes or common-sense...